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July 13, 2017

E-commerce Lessons from Doomfist via Curagami
Martin (Marty) Smith

Stealing From Video Game Developers

Video games can teach e-commerce merchants many lessons. Video game developers can teach even more valuable lessons. This Curagami post shares five tips online merchants should steal today including:

  • Create Great Products
  • Develop Community and then Listen, Learn, and Change
  • Give customers chances to collaborate
  • Forge badges, banners, and other rewards
  • Define how rewards are earned but don’t forget serendipity and surprise

 

With such great marketing is there any wonder why Blizzard Entertainment has more than thirty million Overwatch players? Doomfist is a new brilliantly named Overwatch character and gamers are talking about little else this summer. Doomfist is more important than Game of Thrones to gamers. 

Stealing the community, gamification, and engagement tips from video game developers will help any online merchant move from "website" to "platform" and from "us" and "them" to we: http://www.curagami.com/e-commerce-lessons-doomfist/ 

 

Martin (Marty) Smith:

This Curagami post continues a conversation about appropriating video game developer's brilliant marketing ideas, strategies, and tactics to online commerce. 

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August 27, 2013

Semantic Web Is A Game - Think Like A Game Developer to Win
Martin (Marty) Smith
Gamer Joseph Kim Rocks E-commerce These are the times we live in. Times when one of the most substantial, intelligent and interesting e-commerce and cont
Martin (Marty) Smith:

I built on Joseph Kim's amazing 12 Critical Mobile Monetization Concepts to beat a familiar drum - the sooner e-commerce merchants think like video game developers the more money they will make. 

Soon there will be a dividing line between ecom websites that understand how the semantic web. Expect a growing demand for relevance and trust (in visitor intelligence and web savvy) to change website design.

Kim's article, the first of a promised three parter, is an amazing find since it makes the point of how similar video game development and ecommerce is and will become. Once Google UNDERSTANDS our content the more "game-like" it is the more visitors will become buyers.

I've often been asked how teams I've mananged made over $30M online with AOVs (Average Order Values) never higher than $62. The secret is to be five minutes ahead. Kim's post and thinking like a video game developer as you merdhandise your e-commerce website will help your team be five minutes ahead.

Oh, and this next wave, the semantic web wave, is going to be a monster, so surf if you dare :). M 

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