Google is allowing brands and celebrities to add content directly into search. Google's test combines "internal" and "external" searches into a powerful "branded search" result.

WaNeLo.com
WaNeLo.com understands something you don't. They understand there is NO WAY to compete head-to-head with Amazon. Better to shift to a "blue ocean" by creating a highly social, mobile and gamified environment.

As a "mashup artist" WaNeLo.com can create pages that cost pennies, pages that may generate dollars. Are there bumps with this "new age" affiliate marketing? Of course, but, as the pagespread chart illustrates, you don't beat the giant YOU CO-OPT him :).

Friends run a great online women's apparel store. This post discusses 5 tips to help aligned their store with the new SEO including:

1. Great First Person About Page.

2. Adding Cross Sale (to help with inventory fluctuation).

3. Create Content Silos (to help with New SEO).

4. Use Scoop.it and Pinterest (great visual merchandising tools).

5. Content Contests (to generate UGC).

These tips could work for almost any online #ecommerce retailer since engagement is the new black in terms of post Panda and Penguin SEO.