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There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top?
Martin (Marty) Smith:
Great KISSmetrics post on SEO for Ecom. No comment yet.
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May 16, 2013
Lights, Camera.. Transaction! How To Increase Your Website's Video Marketing Stickiness
Martin (Marty) Smith
In recent years, online video has evolved into a powerful marketing tool. Use the following guidelines in this Infographic to help fine tune your video-making endeavors and maximize your viewership.
Martin (Marty) Smith:
Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions. January 22, 2013
5 Ways Your E-Commerce Website's Internal Search Feature Converts Better
Martin (Marty) Smith
Compared to other metrics, site search usually gets passed over as one of those things you’ll improve soon. But taking steps to improve your site search can improve conversion rates.
Martin (Marty) Smith:
When I was a Director of Ecommerce I was a HUGE believer in "internal search". We purchased an expensive, $30K a year, SaaS to help. I will never forget our CFO sneering that we would, "Never pay for such an expensive addon". We paid for a year's worth of better internal search in a week and we didn't even know how to use the tool yet. |
Scoop it Creator
Martin (Marty) Smith
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