Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:

* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.

Can your store be too social? Not so much as it turns out.

New Ecommerce Marty (@scenttrail) Note
I love this post sharing tips from a handful of ecommerce experts. I might fall into that category too after a 7 year tenure during which teams I managed made over $30M in online sales.

Our AOV (Average Order Value) was never more than $62 so hundreds of thousand of transaction. When I was hired the site's sales were below a million. When I left annual sales were over $6M.

Those times weren't EASY either, but they are were in comparison to now. Now ecommerce is complicated by:

* Increased competition.
* Muddled channel marketing ROI strategies.
* Social Media.
* Mobile.
* New SEO.

Add all of those new pressures together, all discussed multiple times in the linked post, and the inescapable conclusion is "easy" is OVER in ecommerce.

I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+