A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Marty Note
We agree with all 7 of these "product page best practices" such as:

1. Powerful product descriptions (tell a short story and use language from reviews). 

2. Clear Call-To-Action (CTAs).

3. Size Chart (we love the Johnny Cupcakes graphic).

3. Include Stock Levels (and use Amazon's only 4 left language).

4. Great Product shots.

5. Social Share buttons (with feedback loops for # of shares, look at SumoMe.com for the best social share widget).

6. Shipping & Free Shipping info clear and easy to find.

7. Relevant to what is happening now (Holiday theme).

8. Remove background (this one was new to us, but we get it).

& The forgot 2 of our favorites:

9. Reviews - voice of the customer is the most convincing and begins to create online community.

10. TEST - we've only beaten a red "Add To Cart" button once, but we only knew we beat it because we tested.

Ecom's New  Best Practices
Better have all of these if you expect to make money online these days:
* Easy To Get Free Shipping.
* Easy To Find Sale Section.
* Deal of the Day (once Woot.com only now becoming ubiquitous).
* What's New.
* Best Sellers.
* For Him, Her, Kids navigation (if applies).
* An ASK for User Generated Content.
* Clear "WE VALUE UGC" signals.
* Exciting "Magazine-like" content.

Via Tomorrow's Ecommerce: How To Design Tomorrow's Ecommerce Today on Haiku Deck http://shar.es/1nkirc