Designing Tomorrow's Ecommerce Today
Added artist Sara Havey's magical knitting gnome to the fastest "views" Haiku Deck I've ever created (300+ in 24 hours) because it is a perfect example of the New Ecommerce's crowdsourcing and DIY future.

The deck is divided into three sections:
* Current Ecommerce Best Practices.
* Rise of the Social / Mobile Web & Social Shopping.
* Crowdfunding, Crowdsourcing and DIY.

Is it possible to create tomorrow's ecommerce website TODAY? Is Sara's gnome knitting? You bet!

Ecom's New  Best Practices
Better have all of these if you expect to make money online these days:
* Easy To Get Free Shipping.
* Easy To Find Sale Section.
* Deal of the Day (once Woot.com only now becoming ubiquitous).
* What's New.
* Best Sellers.
* For Him, Her, Kids navigation (if applies).
* An ASK for User Generated Content.
* Clear "WE VALUE UGC" signals.
* Exciting "Magazine-like" content.

Via Tomorrow's Ecommerce: How To Design Tomorrow's Ecommerce Today on Haiku Deck http://shar.es/1nkirc

Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge?

Creating Binge Worthy Content for Ecommerce sites helps master the New SEO, but the process is different than for B2B because:

* B2C ecom content needs more UGC (User Generated Content).
* Ecom content needs to tell great stories fast so VIDEO.

* UGC needs engagement support so gamification.

* Tribal key for ecommerce, so needs to be highly social.

* Don't like to pull attention away from HERO, so selectively visual.

* Need to curate more "binge worthy content" from UGC and social. 

That last bullet demonstrates the core difference. B2C ecommerce is an act of curation as much as creation. Customers trust each other often MORE than the websites they visit. The more UGC an ecom website has the richer it is.

UGC can take many forms on an ecommerce site such as:

* Reviews. 
* Profiles (MyAccount). 
* Comments. 
* Response to contests and games. 
* Review the reviewer (was this review helpful?). 
* Social shares.
* Blog or social commentary (use only with permission as you will have to rake into your website with an Online Reputation Management tool). 

Stories and content are no less important to an ecommerce website, but there are distinct difference in the type of content that will help and not hurt conversions.