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February 11, 2016

6 Content Marketing Tactics for Ecommerce Merchants
Martin (Marty) Smith

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 
Martin (Marty) Smith:

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

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Marco Favero's curator insight, February 11, 2016 3:52 PM

aggiungi la tua intuizione ...
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May 4, 2015

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail
Martin (Marty) Smith

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.

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May 1, 2015

30 Things You Must Master To Create Great Online Commerce #infographic

Martin (Marty) Smith

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.

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William Caleb Rodgers's curator insight, May 3, 2015 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

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February 18, 2014

Trends and Strategies For The Commerce Marketer
Martin (Marty) Smith
Marketing driven commerce is about engaging your customers whenever and wherever they are. Get started in creating new marketing strategies and optimizing current ones with guidance from these white p
Martin (Marty) Smith:

Excellent ecommerce white paper from Bronto my favorite email marketing tool. Trends include:

* Mobile Pushes desktop to the side.
* Content is KING but focus is Queen.
* Retargeting works but know when to stop.

* Value comes from relevance.
* Beware of ISPs & online services bearing gifts.

* Automation is your friend, but don't forget PEOPLE.

Excellent report especially on mobile and how mobile is changing everything.

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