Ecom Revolution
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Solid tips here with a few caveats:


* #3 printing is a nice to have now not a must have. Printing just isn't as important, but, for some, a printed piece is easier to share.

* Reviews are now more important in their absence. Having hundreds of reviews is great as it shows the size and value of the tribe formed around a given product. A Customer's voice is always a tad different sounding too, so be sure to curate content FROM reviews.

* High res images is a good idea, but don't slow the delivery of your page down. Use a Content Delivery Network (CDN) to help server your images and videos fast no matter who is looking at your content or from where.

* Product comparisons are great especially if they are social.

* Shipping = we would amend shipping to make sure your FREE Shipping triggers are easy to find / be aware of and set to maximize conversions.

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“Designing your eCommerce store is not only about making it look good, but also making sure that it generates sales. Your goal is to make potential customers”

Martin (Marty) Smith:

These are great #ecommerce tips? My favorite and perhaps easiest fix for the most benefit is big, clear and creative CALLS TO ACTION.

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In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are...
Martin (Marty) Smith:

Love the "ditch digging" specifics of this post. Mobile conversion seems mystery wrapped in enigma to me, so this post is beyond helpful.

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In recent years, online video has evolved into a powerful marketing tool. Use the following guidelines in this Infographic to help fine tune your video-making endeavors and maximize your viewership.
Martin (Marty) Smith:

Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions. 

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A couple of tips for a clean online store design with some inspirational examples of minimal e-commerce sites.
Martin (Marty) Smith:

I'm in favor of ANYTHING that helps customers move toward a conversion point faster. This is my favorite line from this post about clean ecommerce store designs: 

More and more companies are ditching lots of color, models and movement on their websites in favor of more minimal design schemes.

I attribute this "simple is better" trend to the strength of A/B testing. The more testing you do the more simple your pat to conversion becomes (it is inevitable). Good Ecom design tips here for 2013.  

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Martin (Marty) Smith

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