Other Retailers Take Prime Day Shots
Finally, other e-commerce retailers are getting it. They aren't allowing Amazon to create a "Christmas in summer" event all by themselves. 

Better late than never, many major e-retailers are willing to compete for the first time this summer by offering competitive deals and similar "Prime Days" campaigns. 

9 Actionable E-commerce SEO Tips

We like the straightforward simplicity of this list of e-commerce SEO tips. Writing better product descriptions seems obvious, but you'd be surprised how many online merchants walk by the obvious. 

Nothing in SEO is complicated as these 9 tips show despite their "advanced" claim. Tips such as the create "versus" posts will occur to anyone who sees what controversy does to visits (it increases them). Visiting isn't conversion and many new to-e-commerce make that simple mistake.  

Our advice is not to do that. 

New E-commerce
New E-Commerce and a Video Game Steal says e-commerce merchants should steal customization, collaboration and community from video game developers and explains how. 

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant.

Finding the need to curate content acute as we develop HackHeadphones on Shopify. Why create new content when everything we need can be curated from sources such branded websites (using videos from Shure.com), Amazon and other "portal" sites.

We are making sure to give credit where it is due and someone might throw a flag, but bet we can negotiate mutually beneficial terms since using content with attribution is closest thing we have to advertising these days.

Is E-commerce Stuck In The Mud? After our first Holiday Ecommies Review of 30+ top online retailers (@Ecommies is a new ecommerce ratings, review and award site coming soon). It’s clear e-retailers are stuck in the mud.

Social commerce has the potential to use some of the fun aspects of real-world shopping. Here are a few ways retailers can deliver.

The traditional ecommerce experience normally entails searching on Google or Amazon for the product you want, and then scanning for the cheapest deal. Or maybe it means visiting a retailer’s website and trolling through 575 pairs of shoes to find something that suits your style. But rarely does buying online feel like the enjoyable real-world experience of “going shopping.”

By contrast, meeting up at the mall or wandering a busy shopping district with a friend is an inherently social experience. You never know what cool stuff you’ll stumble across, and those moments are what make going shopping so much fun. These fun aspects are actually transferable to the online world.

Here are the five to focus on.

1. Let People Emote
2. Showcase What’s Hot
3. Ditch the Cart
4. Lead with Mobile
5. Use Data to Fuel Discovery 

Marty Note - My fav is #4.