Ecom Revolution
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May 1, 2015

30 Things You Must Master To Create Great Online Commerce #infographic

Martin (Marty) Smith

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.

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William Caleb Rodgers's curator insight, May 3, 2015 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

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April 2, 2015

Ecommerce = Platform * Content Curation & Community Squared
Martin (Marty) Smith

Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.

I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:

* Create an Ask.

* Begin to CURATE content.

* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.

Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1

Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g

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March 17, 2015

Ecom Master Class Video: Big Data Visualization - YouTube
Martin (Marty) Smith

Visualizing Data
Inside every big data stack is a secret, a secret capable of helping your web marketing IF you find it. Our new Curagami Ecommerce Master Class discusses how to cut a mound of mud into meaninful patterns.

Steps are easy:

1. Start with clean data.

2. Start categorizing.
3. Sort by your categories.

4. Cut your detail out (remember to replace functions with numbers).
5. Graph your broad strokes.

We fly through how to create patterns in this 3 min video. If  you ae stuck or confused email martin(at)Curagami.com.

Good luck and make sure your weed whacker is working.

M

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August 12, 2014

Future of Shopping: eBay's Pitman & Motif's Walia via @Curagami
Martin (Marty) Smith

By mashing eBay's Pitman with Motif's Walia we see the functional, social and mobile future of online retailing, ecommerce and mobile / social shopping.

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October 1, 2013

B2B Video Marketing TIPS - Don't Bury The Lead [Video Example]
Martin (Marty) Smith

Marty
I don't know this Ecommerce agency, but their video points to a BIG problem with video marketing - it seems easy. Video marketing is far from easy. This video is a classic example for burying the lead. After some loud rock music and four slides in we see they've worked on 150 Magento ecom websites.

THAT’S THE LEAD & IT'S BURIED.

Instead of the rock music I would start with a quiet single piano followed by this slide sequence:

Slide One: Magento Is The Most Dominant Ecommerce Platform.
Slide Two: Leading Retailers Using Magento Include (pick three in different verticals).
Slide Three: We've created 153 Magento Ecommerce sites.
Slide Four: Last Year Our Magento Ecommerce Sites Generated over $100M in Sales.
Slide Five: Like Hearth Surgery The More Magento You Do The Better You Get.

Slide Six: Don't risk the HEART of your business.
Slide Seven: Call COMPANY NAME at PHONE

I would build the piano into a jazz piece by the end. My proposed sequence tells the Magento Story, creates a "Made To Stick" Analogy for the company's expertise and is SPECIFIC about exactly how many sites were created and how much money they've generated.

Never say things like "We've created 150+ Magento sites" because not being specific lowers your legitimacy. Even if by the time your viewer sees the video you will have created 300 Magento sties BE SPECIFIC and update later.

The other problem this video demonstrates is the NO STORY problem. We won't pay attention to o understand noise. Story creates connection and connection creates understanding. Always tell a story. My sequence tells the Magento story assuming that is the stronger story to tell.

If the firm was a branded firm I would tell the firm's story, but a low cost possible offshore provider should tell the story of the nearest brand - in this case Magento.

 

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July 18, 2013

We are ALL App Builders Now - 35 App Building Tutorials Videos & Appification of Ecom
Martin (Marty) Smith
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...
Martin (Marty) Smith:

The Appification of Ecommerce
About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. 

This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 (http://sco.lt/7r6zkf). 

 I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. 

This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html .

The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. 

The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). 

Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. 

Going to be fun and why it is a GOOD idea to become an app builder.   

 

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Carla Gordon's comment, July 14, 2013 3:55 AM
If the tech specialists can help me build my own apps for my French classes, then all teachers will be able to personalise their own teaching tools. I am not an IT specialist so if I they can create a product to teach me to create my own apps they have created a winner. I will let you know if they succeed in teaching me!
Martin (Marty) Smith's comment, July 15, 2013 9:38 AM
Go for it Carla. You can save a lot of $ and time by preparing like programmers / designers. These tutorials should help do that.
Ricard Garcia's curator insight, September 7, 2013 2:51 PM

Creativity, creativity, creativity
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