Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions. 

There is a great line in this post about why The Walkman succeded because Sony asked WHY people where doing what they were doing instead of just trying to sell them one more thing.

The hardest thing any marketer does is shut up (lol). Sony proved the value of the right question at the right time. What is your "question strategy", something that should be a subset of your content strategy.