Have you ever heard about how the Walkman came to be? It’s an interesting story – during the 1980’s it became really popular for people to walk around with boom boxes on their shoulders, playing music.
Martin (Marty) Smith:
There is a great line in this post about why The Walkman succeded because Sony asked WHY people where doing what they were doing instead of just trying to sell them one more thing.
The hardest thing any marketer does is shut up (lol). Sony proved the value of the right question at the right time. What is your "question strategy", something that should be a subset of your content strategy.
No comment yet.
Sign up to comment
