Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions. 

Email Makes The Money
When I was a Director of Ecommerce email marketing produced the highest MARGIN (i.e. dollars to the bank) of any marketing channel by far. Email is under attack these days.

Email marketing is different and changing. Different because relevance is demanded so personas and segments are a must. Different because mobile devices increasingly curate email so your emails must look great on mobile AND be formed "mobile friendly".

Mobile friendly means:

* Strong visuals.
* Few words and less copy.
* Tease the click or tease the "keep for later".
* Strong offers and clear CTAs.

If you run an ecommerce website and are NOT email marketing and making subscriptions into your list your A priority I'd love to know what is :).M