Simple E-commerce Stories - How To Tell Them shares storytelling secrets such as how details create trust & why a little romance in About copy is good.
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Specialized Roubaix 52 cm - SL2 w/ Mavic Ksyrium SL Wheels (tax deductible) in Sporting Goods, Cycling, Bicycles | eBay
Martin (Marty) Smith:
A Martin's Ride Story When I listed the Specialized SL2 purchased after Martin's Ride in anticipation of another cross continent ride (Canada and that ride probably won't happen) I discussed the FACTS and FIGURES associated with this amazing bicycle.
I will chime in to endorse the idea that story makes the sale more than just facts and figures on eBay. (Full disclosure: I've had an eBay account since 1999 and spent 13 years working for the company.) Over the years, the most memorable items on eBay have been those with great stories attached. Does anyone remember Wedding Dress Guy? weddingdressguy.com/original_ebay_ad/ebaylisting.html How about the Virgin Mary on a Grilled Cheese Sandwich? http://www.goldenpalaceevents.com/auctions/grilledmary01.php These and other items over the years went viral mainly because of the unique stories that went with the item (lots of wedding dresses are sold through eBay). Anyone selling that same model of bike can cite the same facts, figures, diagrams and endorsements, but only you can cite your unique experience with that specific bike, why you bought it, and why you're letting go of it. During the early years of eBay, almost every item description was a story ("My Dad's fishing lures…" "My mother's favorite crystal set…"). As eBay has evolved and mass marketing has taken hold, much of that has fallen by the wayside in favor of pre-written product descriptions. While SEO is important to help buyers find specific items they want, telling a unique story about an item will really make that item stand out. |