Ecom Revolution
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This holiday selling season (2014) will happen as close to real time as any thanks to the social / mobile web. Listening and curating are going to be important, but so is tapping the nostalgia and spirit of the season in creative and collaborative ways.

Martin (Marty) Smith:

Not to late to make these changes to your ecommerce website before the holidays. Rock On and have a great holiday selling season.

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Checkout abandonment continues to be a major topic in ecommerce, and one which retailers have plenty of options to deal with. (Checkout abandonment rates in Q2 2013 averaged 75.5% across all industry verticals.
Martin (Marty) Smith:

YES Enclose That Checkout
As a Director of Ecommerce I came to think of checkout as similar to a plane landing. When a plane is landing its wheels are down, flaps set and they are coming in UNLESS there is a distraction or a danger. 

Checking out should be like landing a plane - clear, well mapped and without distractions or dangers. Enclosing the checkout reduces distractions. 

You worked so hard to get your customers into a checkout process you should ENCLOSE the process by reducing or eliminating upsale, navigation and other distractions and this post shows you how.  

 

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Martin (Marty) Smith

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