Ecom Revolution
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Blog post at Exploit Online Demand : An interview with Jason Capshaw.

How did you get started in SEO for Ecommerce?

**** One of my Fav secrets is in these tips, guess which one :). Marty
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PR Web (press release)Gerber Childrenswear Unveils Updated E-Commerce WebsitePR Web (press release)Gerber Childrenswear LLC today unveiled its updated e-commerce website at http://www.gerberchildrenswear.com. Completely redesigned utilizing PFSweb's...

**** well designed ite love th triptych CTA on the left. Marty
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Data driven marketing isn’t as difficult or boring as you might first think. It is virtually a way of viewing marketing where you admit that the “big idea” kind of marketing we have been used too, no longer is relevant.
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I've had people learn that I've recently written a book called Optimize and they ask what it's about.

I say it’s about optimizing customer discovery and engagement with content. The response I usually get is something like, “Oh, cool. I thought it was about SEO.”

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Just more than a year ago, AccessoryGeeks.com began sending marketing e-mails to consumers who had left items in the site’s online shopping cart. The e-mails contained coupons meant to push shoppers to buy cell phone, iPod and iPad accessories.

Then came the addition of more coupons and deals to the site’s home page, many located via clicking on the ‘Coupon’ and ‘Sales & Deals’ tabs. The retailer, analyzing its monthly sales and checkout stats, came to realize that its customers—some nursing recession-era habits—were more likely to complete a purchase when an offer was spiced up.

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Business Insider5 Marketing Myths About Women DebunkedBusiness InsiderMost themes that drive marketing decisions have been used for years without regard to changes in contemporary society, and this has never been more true than with ads geared...
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Why does one business rank higher than another in Google search results & how can you improve search rankings? This is the million dollar question for thousands of small business owners in all types of industries. Knowing the answer to Local Ranking Factors and being able to execute a plan to improve rankings can be worth hundreds of thousands of dollars each year for a small business.
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10 Tips to Create Product Video that ConvertsMultichannel MerchantThe same concept applies to e-commerce videos.
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best blog on eCommerce seo tips...


Idea behind my "virtual stores" tool and why I continue to believe feeds are in our future. Marty

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Brands and business use unique ideas to present themselves on social networking websites including Facebook, Twitter and Google+. Lets get some insight now...
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USA TODAYSurvey: E-commerce customers generally satisfiedUSA TODAYThe customer satisfaction score of the embattled video rental company fell 14% in the last year, says the American Customer Satisfaction Index's annual e-Commerce report released...
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With the acquisition of Circle of Moms, Sugar Inc has solidified its status as a company focusing entirely on one audience: women 18 to 40 years old. Circle of Moms is a social network that.
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eCommerce Best Practices Aim to Help Retailers Seal The Deal at Checkout. By Michael Essany, Daily Deal Media February 22, 2012. shopping-cart Across the retail landscape today, eCommerce is one of the fastest growing industries of the ...
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Magazine publishers going for slice of e-commerce pieReutersBy Lucas Shaw NEW YORK (TheWrap.com) - The line between publisher and retailer is blurring as companies partner up to try and capture more of the e-commerce pie.
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Liking, tweeting, and (more recently) pinning have become ubiquitous verbs in the digital lexicon. They allow people to sift through an incredible amount of online content by providing ways to share and save content.
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Martin (Marty) Smith

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