'tips' in Ecom Revolution, Page 3

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May 8, 2013

SEO for Ecommerce - Training for SEO Games [Infographic]

You can’t win the SEO race without some basic training. Check out this in-depth infographic on ecommerce SEO to help you finish on top of the podium.

Martin (Marty) Smith:

SEO Games
Fun infographic. I tend to choose ONE keyword state (usually broad because exact is too depressing) and model from there. The important idea in SEO is consistency of approach.

Consistency trumps accuracy when modeling. If you don't know a lot about SEO this infographic is a good introduction, fun too.

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April 21, 2013

Anatomy of Great Homepage E-Commerce Website Design

Martin (Marty) Smith

Great E-Commerce Homepage Design Tips

Three concepts are critical to great e-commerce website design:
* Golden Triangle
* People Sight Lines.

* Calls To Action.

Tis post shares specific examples of each of these Critical Success Factors (CSFs) for great conversion and engagement in ecommerce website design.

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RDV Weekly's curator insight, March 7, 2014 4:55 PM

Pure design-based conversion factors. A quick dive into the psychological mind of your customer, and how to play to that knowledge.

April 19, 2013

E-commerce SEO Tips {Infographic}

Martin (Marty) Smith

If you have an e-commerce website, it is most important for you to grab the attention of lots of visitors and turn them into potential customers. To attract huge traffic on your e-Commerce website,...

Martin (Marty) Smith:

Helpful and well stated New SEO tips in this infographic.

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April 12, 2013

21 Essential Ecommerce SEO Tips [Infographic]

Martin (Marty) Smith

Solid e-commerce SEO tips here especially tips #1, #3 and #13.

Martin (Marty) Smith:

Great tips here and easy to accomplish / fix.

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April 9, 2013

DATA and Ecom Retailers Don't Play Well Together: New @Bronto Study

Martin (Marty) Smith

RSR and Bronto Software survey provides insights into use of consumer path-to-purchase data (New report provides insights into use of consumer path-to-purchase data http://t.co/ECoTzF6puK #retail...

Martin (Marty) Smith:

Ecom Retailers Need To Plug Holes, Make Money
Wow, this study from my favorite email platform (@Bronto) will blow your hair back. Plug even a few of these gapping holes and it could mean millions in sales for ecom retailers.

Follow any two of the ideas in this study and ecommerce retailers could be using email marketing to profitably increase sales. Amazing with all the new shinny things how blocking and tackling is still the best place to MAKE MONEY NOW.

Great study and tips from Bronto. BTW, email is under pressure from mobile and hyper local, but still beyond valuable to ecommerce.

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April 5, 2013

The Top 15 Apps For The New E-Commerce

Martin (Marty) Smith

:: By Mitchell Harper and Eddie Machaalani,Co-founders and Co-CEOs, Bigcommerce :: Statistics show that online shopping is growing rapidly — a trend that presents both opportunities and challenges for entrepreneurs selling via websites.

Martin (Marty) Smith:

I would argue a few of these such as Bronto for Mail Chimp. A few I don't know since I left my job as an Ecommerce Director three years ago. Tools are what keeps any Ecom Director sane and there are some stellar tool recommendations here.

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January 22, 2013

5 Ways Your E-Commerce Website's Internal Search Feature Converts Better

Martin (Marty) Smith

Compared to other metrics, site search usually gets passed over as one of those things you’ll improve soon. But taking steps to improve your site search can improve conversion rates.

Martin (Marty) Smith:

When I was a Director of Ecommerce I was a HUGE believer in "internal search". We purchased an expensive, $30K a year, SaaS to help.

I will never forget our CFO sneering that we would, "Never pay for such an expensive addon". We paid for a year's worth of better internal search in a week and we didn't even know how to use the tool yet.

Searching is THE paradigm. Google has trained every web surfer instant and relevant results are only a click away. Frustrate that desire for meaningful results by visitors to your website at your absolute peril.

This great KISSmetrics article explains how to tune your internal search to make even more money. Did I ever convince my old CEO? Not so much, but doesn't matter. I don't work for or with him anymore (lol).

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December 26, 2012

Tips For Bauhaus Beautiful Online Store Design Because The Future Converts Better

Martin (Marty) Smith

A couple of tips for a clean online store design with some inspirational examples of minimal e-commerce sites.

Martin (Marty) Smith:

I'm in favor of ANYTHING that helps customers move toward a conversion point faster. This is my favorite line from this post about clean ecommerce store designs:

More and more companies are ditching lots of color, models and movement on their websites in favor of more minimal design schemes.

I attribute this "simple is better" trend to the strength of A/B testing. The more testing you do the more simple your pat to conversion becomes (it is inevitable). Good Ecom design tips here for 2013.

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December 6, 2012

Tips Get More Money From Your Ecom Website

Martin (Marty) Smith

Paul Rogers looks back on four years working on ecommerce websites and shares UX, performance and CRO tips.

Martin (Marty) Smith:

Solid tips here no e-commerce merchant should touch for a couple of weeks. When things slow down take one or two of these ideas such as:

* Optimize (means different things now post Panda).

* Bring back cart abandoners (always good idea).
* Conversion analysis (convert better).

* Tune up email marketing (better campaigns).

Don't even THINK about this stuff until after 12.25. On 12.26 take a deep breath, smile and stay calm and carry on. Begin your deep dives to figure out what happened and rock on.

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October 29, 2012

SEO Tip of the Week - How To Manage Your URLs To Avoid PAIN

Martin (Marty) Smith

What you don't know about managing URLs can hurt your website's Search Engine Optimization (SEO). Marty and Bill Ross Share URL management tips to help SEO.

Marty Note
Bill inspired me to share what I learned about URL management when I spent a week with SEO Guru Bruce Clay a few years ago. After Panda making sure your URLs aren't messy is critical. The article touches on social media marketing too because inter-linking there can hurt as well.

The article is on Atlantic BT's blog: http://www.atlanticbt.com/blog/seo-tip-of-the-week-being-careful-with-your-urls/

and includes a link to Bill's Linchpin SEO article: http://www.linchpinseo.com/ranking-user-metric-fragmentation