What role do corporations play if customers don’t need them if they get goods and services from each other? I’d love to answer that at your next event.
That’s exactly the question our research answers after analyzing 200 of the startups, and interviewed 3 dozen experts (you can read the full report, right here). Customers are using social media tools, called sharing websites, to share products, services, and even money –bypassing corporations. What’s the solution? We found a counterintuitive opportunity for today’s innovative companies, that they must enable their own business functions, business models, and products to be social.