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Companies like Amazon, Facebook and Google have relationships with higher education that are so complicated and confusing that many campus leaders view them with wariness as well as fascination, wondering if they might at some point be competitors rather than collaborators. When Amazon hires a high-profile researcher from Stanford, Google begins offering credentials through community colleges or Facebook produces a digital advertising curriculum, colleges pay attention.
LinkedIn is another such company: beyond the pages it offers to help colleges and universities promote themselves, LinkedIn -- as a leading place for workers and would-be workers to show off their credentials and competencies -- has been viewed by some observers as a potential alternative way for people to get the skills they need to succeed in the workplace (and by extension in life). LinkedIn officials have hinted as much in past comments, and the company's 2015 purchase of Lynda.com, an online course portal focused on building career-focused skills, accelerated its transition into a "provider" of education and training.
