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In the world of hyperinnovation innovation itself is changing. In place of a monolithic R&D based innovation culture we suddenly have a proliferation of innovation approaches and new pressures on enterprises to innovate. Haydn Shaughnessy and Nick Vitalari argue the innovation playbook needs to be rewritten, and relabelled. (Is it Time to Rewrite the Innovation Playbook: Ten New Requirements in the Age of Hyperinnovation #innovation #strategy http://t.co/ay99pDA)
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