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Scoop.it!
25 online resources to get you started down the storytelling path and tell your brand story.
Kim Zinke (aka Gimli Goose)'s insight:
A nice cross-selection of articles and sites. It covers crafting a story to telling it through transmedia. 
Scoop.it!
Now available free, it is a textbook for creating participatory documentaries using social media.
Downloadable document: http://geniwate.com/wp-content/uploads/2012/03/part-doc-cookbook.pdf Via The Digital Rocking Chair
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Scoop.it!
Who's This Downloadable Guide For? Storytelling is a role every person in your organization can, and must, play. In fact, it's the only way to ensure that great stores come to light. If everyone understands the role of stores in an organization and feels that they are valued for their contribution, then you start to build a storytelling culture that postively feeds and supports program development, continuous improvement, human resources, evaluation, marketing, fundrasing- the list goes on.
This guide is for many of the storytellers in your organization: senior leaders, marketing and communications professionals, evaluation and research professionals. It includes seven chapters plus resources throughout, examples from the for-profit and non-profit world, and an upcoming tools supplement to the guide.
Chapters: 1. Why we need to tell stories 2. Finding your story 3. Collecting and analyzing stories 4. Preparing & capturing your story 5. Telling the story, visually 6. Nine lives 7. Creating a storytelling culture
Kim Zinke (aka Gimli Goose)'s insight:
An update as of Feb 2018. Here's a new link for the downloadable pdf as well as another one for "Youtube - Non-Profit Video Playbook."
https://capacitycanada.ca/resources/storytelling/
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Stories don't tell us how to think or what to value. Rather, they provide a welcomed freedom to self-select the truths we read into them. This is why they can be immensely powerful.
Too often we think of 'story branding' as 'story pushing.' But I love what the author Jim Signorelli says, "In many ways, stories provide a great example for brands to follow. Brands, like stories, also contain truths. But whose truth is it, the brand's or ours? It is one thing for brands to push their meanings on us, and quite another to help us to our own conclusions." In the author's view, if approached properly, story branding avoids this whole 'pushing' dynamic.
So do you want to creat a brand story for your business? Then create a Story Brief first. This article talks about how to do just that. I really like this concept, and the beginning steps the author suggests.
Kim Zinke (aka Gimli Goose)'s insight:
"As is the case with stories, there are obstacles in the brand's path towards its goal. These must be identified and dealt with before the desired relationship is achieved. Working with this model, there are six steps that should be taken to apply its usefulness to a particular brand. They are called the 6 C's." Read the full article to find out more about these steps and how to apply it to your own brand:
's comment March 16, 2012 12:06 PM
Thank you for the re-scoop!
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Top-notch compendium using great sources and covering a range of important storytelling aspects
All and all good resources for business storytelling.
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