How to find and tell your story

Do you remember a moment when you were able to visualise, even almost taste or smell, the scenario of a story in a conversation?

Putting this art into practice (and doing it well) is exceptionally essential when it comes to telling your brand’s story using pictures. Instagram certainly is your best friend for this purpose because it is, after all, the new word-of-mouth marketing."

Read the full article to find out more about how to use these questions as a guide to incorporate storytelling on your Instagram platform:

1. What Message Am I Sending Out?
2. What Kind of Emotions Will This Picture Evoke?
3. How Can I Engage Their Imagination?

"Today, illustrations can also come in the form of photos. And in some cases, especially in classrooms, a series of photographs is used to tell a story. There are little to no words needed, just the photographs. This is what visual storytelling is all about."

Read the full article to find out more tips and tricks to help you create a moving story by using:

These five basic elements of a good storytelling photo:

1. mood
2. idea
3. emotion
4. narration
5. the message

And ways to come up with photos that tell clear, focused stories.

"I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. They don’t think they have much visual content to share so they have instead focused on blogging and other content strategies to connect with their audiences.

Whether you’re a solopreneur or a large company, there are a variety of ways to use images and videos on Instagram to grow your audience, and your business."

Read the full article to find out more about these ideas on using Instagram for your business:

• Share Your Business Story
• Highlight the People in Your Business
• Go Behind-the-Scenes
• Show Off Your Geographical Area(s)
• Promote Your Educational Content
• Promote What You Have To Sell
• Just Keep It Visual!