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Scoop.it!
"After working with hundreds of nonprofits, social enterprises and impact organisations, we’ve distilled our steps for developing awesome stories into an easy to follow process, The Story Canvas. The Story Canvas is based on the Business Model Canvas’ and is a simple to use tool to develop and iterate your story ideas."
Read the full article to access this step-by-step guide. 
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Scoop.it!
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"There is no shortage of stories and anecdotes to illustrate how the best strategies can nearly always be reduced down to a brief but powerful statement and even more ink has been spilled describing the dangers of strategy statements that read like detailed action plans. But how do you go about actually crafting — and using — a 15-word strategy statement?" Read the full article to find out more about the authors approach by getting clients to write a story based on a brief template starting with "Once upon a time there was..." And then see what a swimsuit company was able to do with it.
Kim Zinke (aka Gimli Goose)'s insight:
Such a simple template that can help provide an outline for your story. Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition) …
Miklos Szilagyi's curator insight,
April 29, 2014 2:46 PM
"Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert here his/her frustration or job to be done) …. . One day we developed (insert here the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert here the end result for the customer/consumer compared to competition) … ." - like it...:-))) 
Ana Sanchez's curator insight,
April 29, 2014 4:54 PM
The power of stories to make a strategy statement more human
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Scoop.it!
"Stories are an integral part to communicating effectively with your employees. A great story goes a long way, because it’s memorable and helps create an emotional connection with the listener. What we feel impacts what we do, so stories can be a great way to move employees to action."
Read the full article to find out more about why great leaders should show their humanity using stories, and an exercise using this storytelling formula to guide you:
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