Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing. How to use the same traditional storytelling structure for a brand story.
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How to find and tell your story
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Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
Curated by
Kim Zinke (aka Gimli Goose)
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good reference material AND highlights a big issue - what is your archetype?