How to find and tell your story

"Forging a sincere connection with the customers is one of the greatest challenges any company can face. People don’t connect with entities that are perceived as out-of-touch, bland, too slick or gimmicky, or too sales-focused. They connect with personalities: the individuals and aspirations behind your company. The best way to cultivate that connection — to interest them in what you do — is to give them the who and how and why behind the what. Make your business personal in the best possible way: tell your story."

Click on the links below to read this four part series from GoAnimate to find out more about how to tell your brand story.

Part 1: Fun And Profit

Brand storytelling is a proven method for relating to your customers on a more personal level. Stories help personalize your brand, build connections, and inspire trust.

• People connect with story
• People trust story
• Story builds brand

Part 2: Find Your Brand Values

People buy your story, not your product. So when you tell someone your story, where do you begin?  Find your values, find your story.  For most businesses, your values will fall into one of three categories:

• Higher values
• Aspirational life values
• Day-to-day values

Part 3: Different Stories For Different Purposes

How have successful companies wrapped these values in a story that made them accessible and engaging to their customer bases? We’ve identified three recurring story types used by effective brand storytellers.

• Your origin story
• Your vision story
• Your customer's story
• Mix 'n' match

Part 4: Telling The Whole Story

What you say about your company plays an important role in how people see you, but what you do rounds out the picture. If the two don’t match, it won’t matter how good your marketing messaging is. Remember: everything your business does becomes a part of your brand story.

• Living your values
• Beyond the About page: Where to tell your story
• Control your story