Sirenetta Leoni Inside Voiceover—Information + Insights On Voice Acting
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Sirenetta Leoni Inside Voiceover—Information + Insights On Voice Acting
Stay on top of the changes in our rapidly-evolving voiceover industry.
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Do You Know What To Charge For Your Voiceover Work? | Joe Zieja

Valuable information contained in this video from LA-based, voice talent, Joe Zieja, in which he explains the difference between "session" and "usage" fees, why you should avoid "in perpetuity" buyouts and where you can find the best online tool for figuring out how much to charge for any type of voiceover job, from ads to e-learning to games.

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Best Voiceover Demo Advice You Will Get This Year...| Voiceover Canada

Best Voiceover Demo Advice You Will Get This Year...| Voiceover Canada | Sirenetta Leoni Inside Voiceover—Information + Insights On Voice Acting | Scoop.it
Cannot recommend this post I just happened to come across, enough! Roger King, President of PN Agency, Canada is 1000% right...

Why so many voice actors fail to lead off their demos with their best stuff is a mystery for the ages. A producer who has never heard you before doesn't give a crap about your range. He/she wants to hear your most competitive stuff; your signature voice----what it is you do as well as or better than anyone else in your market---right up front. Give them that.

Roger King, PNA/Voiceover Canada:"...A talent I used to represent started her demo with a commercial that had a dramatic music build. The problem: Her voice didn’t come in until the 10 second mark! “It’s something different for me.” But a producer who has never worked with her before doesn’t know that and doesn’t care...Lead with the read that gets you work most often. Why would you turn your demo into a vanity project? Any why on earth would you chance it that the person hiring voices is going to stick around for 10 seconds - a lifetime in the voice over world - to finally get the first taste of your voice?
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Inside Your Agent’s Office: Advice from an Actor | Brains of Minerva

Inside Your Agent’s Office: Advice from an Actor | Brains of Minerva | Sirenetta Leoni Inside Voiceover—Information + Insights On Voice Acting | Scoop.it
Smart, practical advice from an industry 'insider' on how to interact successfully with your talent agency courtesy of the savvy team at Brainsofminerva.com, "a career and lifestyle guide for the enterprising LA actor."

Though this article is directed more toward the on-camera actor, most of the tips and suggestions apply equally to voice actors: furnish your agent with up-to-date marketing materials; follow instructions carefully; be considerate of others and their time; be well-prepared for auditions and jobs; don't embarrass your agency; use common sense and common courtesy.

Any of you who work at talent agencies out there, are welcome to chime in...

BrainsofMinerva.com: "S.M. is an actress who regularly works in television and voice over and interns for a boutique agency in Los Angeles. She requested that this piece be published anonymously."
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"'How To's' For Voiceover Professionals"—How To Fire a Freelance Client | TalentZoo.com

"'How To's' For Voiceover Professionals"—How To Fire a Freelance Client | TalentZoo.com | Sirenetta Leoni Inside Voiceover—Information + Insights On Voice Acting | Scoop.it
You know the ones...they only give you a small percentage of your income, but demand 80% of your time...they constantly ask you to do lots of "extra" work they have no intention of ever paying you for...they keep changing their mind and asking you to do it over...or the worst, they're downright rude or abusive... Sometimes, you have no other choice. Fire them. It may be scary to lose the revenue in the short-term, but you'll be much better off in the long run...

Talent Zoo: "As your freelance or consulting business grows, not all of the clients you have today will stay with you forever. But how do you shake off old clients who still want to use your services, even though you're ready to move on? You need to come right out... (It's time to fire...that freelance client. But how? http://tzoo.bz/fc7)"
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Unknown Actor Gets A Meeting With A Major TV Director By Using Twitter: How He Did It...| The Actors Voice POV: Ben Blair

Unknown Actor Gets A Meeting With A Major TV Director By Using Twitter: How He Did It...| The Actors Voice POV: Ben Blair | Sirenetta Leoni Inside Voiceover—Information + Insights On Voice Acting | Scoop.it
Is there some very well-known industry bigwig that you've long admired, but have no real hope of ever meeting, other than in your wildest fantasies? This post by unknown LA actor, Ben Blair, takes you step-by-step through the process of how he was able to turn his fantasy of getting a meeting with a well-known TV director into reality, by using Twitter (yes, Twitter) in a smart, creative way. Find out how he did it. You may be inspired to try it on your own...and if you do, let us know whether you get any results.
(Note: It's a long post, but worth reading IMHO.)

The Actors Voice - POV: Ben Blair Archives: "In December, I had the fortunate opportunity to spend a day shadowing Joe Russo, director and executive producer of NBC's Community. And I got this opportunity because I tweeted that I wanted to meet him. WHAT? Yes, you read that right. Here's how it went down...
RT @marciliroff: If u haven't read this yet...u should!"
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A Must-Watch if you're a Voice 123 User - "Using Voice123 to book voiceover work" webinar now available on YouTube | Voice123

Voice 123 just posted a video of a 1 3/4 hour "How To You Use Voice 123 To Book Voiceover Work" webinar on YouTube. It's definitely worth investing the time if you use, or plan to use, Voice 123 to find work regularly. The "inside" knowledge you will gain from listening to this will give you a considerable competitive advantage over the thousands of people on Voice 123 who don't...

Thorough, smart and insightful commentary on all aspects of Voice 123 and their "Smart-Cast" software.They walk you through the process step-by-step, and give you lots of inside tips and tricks, such as how to fill out your profile to maximize the number of inquires you get;and what to include (and not include) in your profile so that you match the highest number of relevant searches, both on Voice 123 and Google.

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Cautionary Marketing Tale...Worst Website Names of All Time | The San Francisco Egotist

Cautionary Marketing Tale...Worst Website Names of All Time  | The San Francisco Egotist | Sirenetta Leoni Inside Voiceover—Information + Insights On Voice Acting | Scoop.it
A cautionary tale...in your zeal to find a really, cool unique domain name for your website, don't let let this happen to you...
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How To Think Like a Voice Talent Agent | Voices.com

Stephanie Ciccarelli from Voices.com makes some very good points in this short video about how you're more likely to be successful at booking jobs from online casting sites, like hers, if you're able to take a step back and view yourself and your strengths as a voice talent honestly and objectively, as an agent would.
InsideVO Adds: Same good advice applies anytime you're developing and creating materials to promote yourself---from demos to logos to websites.

Voices.com: "Wish you were booking more of your auditions? When auditioning on your own, it's important to think like an agent. During this video, you'll learn how to ge... (RT @bnjackson: Check out this new video from @voicesdotcom. "
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Voice Actors: Reject the tyranny of being picked by talent agents or clients ─ pick yourself! │Seth's Blog

Voice Actors: Reject the tyranny of being picked by talent agents or clients ─ pick yourself! │Seth's Blog | Sirenetta Leoni Inside Voiceover—Information + Insights On Voice Acting | Scoop.it
Seth Goodin puts into words what many of us have been wondering: "Are the "gatekeepers─the pickers─indeed fading away?"

If so, what are the implications for voice actors?

Those of us who have been around the voiceover industry for more than ten years have already witnessed significant shifts in "gatekeepers," as more and more clients have turned to online data bases (e.g., Voicebank, Voice123) to find talent for their projects; often bypassing traditional voice talent agencies altogether. And with constantly improving, cheaper, and more portable technology, the landscape ten years out may look totally different, yet again...We may have a totally new set of "gatekeepers;" either human, or possibly even digital ones.

At any rate, I think that voice actors would do well to take Seth's advice that you shouldn't just be waiting around for someone to "pick" or "annoint" you to heart, because way too many of us, use this excuse as a justification for doing little or nothing while we wait (present company included). Ultimately there is only one person who is responsible for advancing your career and you don't have to wait around for him or her to pick you. Tag─you're it!

From Seth's Blog: "...It's a cultural instinct to wait to get picked. To seek out the permission and authority that comes from a publisher or talk show host or even a blogger saying, "I pick you." Once you reject that impulse and realize that no one is going to select you--that Prince Charming has chosen another house--then you can actually get to work."
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