Into the Driver's Seat

Brain science is commonly taken into consideration when developing marketing and communication strategies, particularly concerning visual content. After all, the best way to influence behavior is to understand its drivers. And behavior is driven by our psychological brains. At the same time, basing a strategy on invalid data can quickly waste time and resources. Unfortunately, when it comes to understanding our visual brains, plenty of myths clutter the published universe. To save everyone a lot of wasted effort, we’ve debunked 10 common myths about our brains and their visual abilities.