'I Am A Brand,' Pathetic Man Says | Communications Major | Scoop.it

From the Tongue-Firmly-Planted-in-Cheek Department


SEATTLE—Sad, pathetic local web developer and blogger Phillip Cathin, 34, told reporters today that he sees himself as “a brand.” The pitiful man, who works in development and design at the Seattle-based software company Woot, told reporters he takes time out of every day to “promote and further [his] brand” and to extend his “social and online presence.” “I am my own product,” the little worm said.