Communications Major

“American Idol” is now encouraging viewers to tweet as a way to make live viewing more attractive.

If it was anyone's night this past Sunday, it was Jodie Foster's. The speech the legendary actress gave while accepting the Cecil B. DeMille lifetime achievement award brought her name to the top of the hashtag list. Confessing that she was "single," Foster then said she came out a "thousand years ago" and thanked her two sons, former partner and mother. Most fan reaction that followed included words like "inspiration," "strong" and "respect." Other hot topics on Twitter at the Globes included Amy Poehler and and Tina Fey as hosts, Lena Dunham's Chad Lowe shout-out, Tommy Lee Jones sourpuss and more!

A flood of stats about Sunday night’s Oscars ceremony has been unleashed upon the web. Among these stats are some looks at trends from Google, Twitter and Facebook. Best-actress winner Jennifer Lawrence was the most Google'd nominee during the broadcast, and her dress was the most Google'd item on the red carpet. "Argo" as best picture with 85,300 tweets per minute (tpm) nosed out Adele's performance of Bond-theme song "Skyfall" at 82,300 (tpm). Meanwhile, Facebook reported the Oscar buzz was the social network's biggest buzz of the year (bigger than the Super Bowl or the Grammys) with 66.5 million Oscar mentions during the live telecast.

Two-screen or second-screen viewing is a 21st century experience. If you own a mobile device (or really like to sit with your laptop on your actual lap), you have no doubt engaged in the practice during major television events. The Super Bowl is the ultimate in major TV events. And social media - Twitter in particular -  serves to underscore that.