A new report from a company called Clutch suggests the pulse of infographics -- at the heart of many content marketing strategies -- is weakening.
But to borrow a phrase from Mark Twain, are reports of the death of infographics greatly exaggerated?
In a Clutch news release about its report, Rand Fishkin, founder of SEO software company Moz, practically delivers a eulogy for infographics.
“The age of infographics is dying, and most of them are quite bad,” Fishkin is quoted as saying. “The ones that have success do so in a slightly manipulative way. The embed gets linked back with very particular anchor texts that take advantage of search algorithms.”
Via Jeff Domansky, massimo facchinetti
So are infographics dying? Depends on how well you do them.