KILUVU

If you’re hoping to boost your online traffic with better ads, you may be asking yourself: what is web banner design?

Web banner design focuses on the systematic creation of effective web banner ads through the careful application of basic design guidelines.

Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads....

The number gets even more complicated if you consider that there are many offline marketing channels as well.

However, for most of us, the number of channels doesn’t matter.

What does matter is that there is a handful of core channels that are by far the most effective digital marketing channels.

That’s what this post is all about.

We’ll go over the six main digital marketing channels you should at least be familiar with. On top of that, I’m going to show you how to evaluate each channel to determine whether it’s worth your time....

Your landing page must be the central point of your online marketing campaign. Designed wisely, it can generate more leads and increase the ROI rate of your bottom line. Today, we’d like to share 10 of the best landing pages that convert 100%.

Read on the post to check their designs and find out what features make them a win-win solution for your marketing strategy.

Marketo vs. Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. Sprinklr vs. Buffer vs. Hootsuite. And so on, and so on. The list of marketing technology vendors keeps growing. Which makes sorting through and implementing those martech tools a job in itself.

But how does the explosion in martech help your marketing team get sh*t done today?

It doesn't. So, while waiting for you to evaluate, decide, deploy, integrate, and optimize the spaghetti of solutions, try feeding your team a few lightweight apps that cost next to nothing and are dead simple to use....

HubSpot customers have been running LinkedIn Sponsored Updates through HubSpot for almost a year now. Using these powerful social ads to get more from their content and inbound strategy.

When we first integrated LinkedIn Ads into HubSpot, we weren’t sure what to expect.

But since launch, we’ve had the opportunity to review our customer’s performance and we’re excited to share what we’ve learned.

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....

Looking for some fresh content to curate and share on social media?

It’s out there — in spades!

Almost too many spades, right? With so many blogs to choose from, the challenge can sometimes flip from finding content to share to choosing which content to share.

We’d love to help.

At Buffer, we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users. In the Buffer product, you can connect RSS feeds to your profile so that all the latest posts from your favorite blogs are pulled directly into your dashboard where you can pick and choose which to add to your queue.

Keen to hear which blogs are subscribed to most?

Here’s the complete list of the top 100 RSS feeds that have been connected in Buffer. Hope you find some fresh inspiration and ideas here!...

Ideas that spread, win. ~Seth Godin

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans.

Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered....