Kinsanity

Last summer, a couple of researchers ran a funny experiment about honesty. They went to an Israeli shopping mall and recruited people, one-by-one, into a private booth. Alone inside the booth, each subject rolled a six-sided die. Then they stepped out and reported the number that came up.

There was an incentive to lie. The higher the number, the more money people received. If they rolled a one, they got a bonus of about $2.50. If they rolled a two, they got a bonus of $5, and so on. If they rolled a six, the bonus was about $15. (Everyone also received $5 just for participating.)

Before I reveal the results, think about what you would do in that situation. Someone comes up to you at the mall and offers you free money to roll a die. If you wanted to make a few extra bucks, you could lie about what you rolled. Nobody would know, and nobody would be harmed.

Imagine you went into that booth and rolled a 1. What would you do? Would you be dishonest? Would you say you rolled a six, just to get the largest payout?

Via Rob Duke