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Rescooped by Gerrit Bes from Content Curation World
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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | Latest Social Media News | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.

Via Robin Good
Claude Terosier's curator insight, January 13, 2014 2:44 AM

"we should worry about search engines becoming the arbiters of truth." De l'importance de comprendre comment on accède à l'information et de reprendre la main.

Stephen Dale's curator insight, January 13, 2014 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Mrs. Dilling's curator insight, February 13, 2014 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

Rescooped by Gerrit Bes from Content Marketing for Businesses
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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Latest Social Media News | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good, Guillaume Decugis, Simply Friday
jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
Rescooped by Gerrit Bes from Content Curation World
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The Future of Learning Is All About Curation and Search

 

 


Via Robin Good
Robin Good's curator insight, June 4, 2013 1:46 PM



If you are curious to know what I think about curation and search and their future, check out this 3-minute audio excerpt from a much longer interview about curating your experience I had with Joel Zasflosky of ValueofSimple.

In it I highlight how inadequate is to expect Google results to fulfill the need that many people have to learn and deepen their knowledge about a topic they are not familiar with.

Google set of very specific, highly filtered and ranked text results represent many, often relevant, individual bites of a larger puzzle that is never shown.

You are provided tons of individual trees in place of the "forest" you have asked about.

That is the greatest limitation for Google… when it comes the need, not to find a specific book, product, event or person, but for learning, understanding, for seeing the bigger picture, then the individual bites, ranked by Google authority or Pagerank, just don't serve our need.

This is why, just like we can't feed our appetites only with Big Macs, when it comes to learning about a topic we're not familiar with, we will increasingly rely on curated search engines, trusted guides and portals who can provide us with a much better and more useful roadmap into learning than Google can.


Audio excerpt: https://soundcloud.com/user458849/curation-and-search-joel


Full interview: http://valueofsimple.com/smart-and-simple-matters-podcast-023-with-robin-good/ 


MP3 full interview: http://traffic.libsyn.com/valueofsimple/023_SmartAndSimpleMattersPodcastFromValueOfSimple.mp3


Subscribe to iTunes podcast: http://valueofsimple.com/itunes