Latest Social Media News

Sharing Our Secrets
Any secret has at least two parts. TOOLS are one part ofour content curation secret and how we knit these five "secret" and highly disruptive tools into a content and social marketing engine the other part.

5 Scret and Disruptive Content Curation Tools

Haiku Deck.Scoop.it.Paper.li.Pinterest.Gplus.

Used one way these tools are harmless, used another they become a RPG capable of launching bombs sure to disrupt any busines segment. 

Via Martin (Marty) Smith

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.

Via Martin (Marty) Smith

Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found:

* Critical that a new tool create community. 
* Haiku Deck demonstrates this idea with their feature gallery:
http://www.haikudeck.com/gallery/featured and Scoop.it with their posting wall. 
* Community must scale in size and diversity. 
* Diversity creates community "intelligence".
* Community intelligence helps monetize. 
* Money helps create new tools. 
* New tools help build community faster. 
and so on creating a positive virtual cycle. 

Tools can solve a problem like Haiku Deck (easy access to creative commons), plant a flag on an emerging trend (Scoop.it and Paper.li) and mashup scaled systems such as ZipCar.com.  

Via Martin (Marty) Smith

Haiku Deck (@HaikuDeck) is becoming one of my favorite Internet marketing tools. As I mention in the linked post great tools make good Internet marketers great and great IMers fantastic. Haiku Deck, a visual storytelling tool and presentation tool, is a GREAT and very cool tool. 

Even better? You don't have to learn a whole new way of thinking to use Haiku Deck. The UI is intuitive and build FOR marketers by marketers.  

Via Martin (Marty) Smith

Five elements creating an eCommerce store can bring to your marketing efforts. Master marketer Martin W. Smith by Mark Traphagen. 

Via Martin (Marty) Smith