Latest Social Media News

Disruptive & Exploding Content Curation
Wish I could tell you I plan to write sentences that will resonate and define something like content curation in a helpful way. The plan is to LOVE what I do and want to share it as often and as many ways as possible almost everything after that is accident (lol). 

Content curation is about to explode. It has too, as Scoop.it's CEO Guillaume noted a good argument could be made that all content that ever needs to be created already has. This means the shift is to the curators.

I read something attributed to uber-curator Maria Popova. She supposedly said each time an Internet marketer uses the word "curator" real curators kill a kitten. Popova was being dramatic, but I take her point. 

Our "curation" is digital curation - the active filtering, theming and organizing of a monster fire hose of content pointed at all of us. Our ability to read and make sense of the world may mean we are all "curators". A contemporary life requires curation. 

Wish I could plan my day to create another piece of content as well received and helpful as this Curatti.com post, but it doesn't work that way. Better to focus on digging the ditch that needs digging than worrying too much about "viral marketing" or "legacy" content (is my thinking :). M  

If you are looking for a way to become less dependent on SEO to keep your web site visibility on search engines, a new approach, promoting a radically different approach to conquer the search engine result pages, is emerging. 

It is being called New SEO.

From obsessive keyword analysis and inbound linking focus the new SEO approach focuses on higher quality content and greater attention to audience engagement and relationship building.

The accompanying infographic from Positionly eloquently illustrates the key differences between the traditional way of doing SEO and the new approach.

"The old way of thinking about SEO meant that analytical and mostly technical knowledge was given an edge.

New SEO should prize analytical and mostly marketing knowledge."

Rightful. Useful reminder. 7/10

Original article and infographic: http://socialbarrel.com/sustainable-and-algorithm-proof-new-seo-methods-for-2013/52145/

Check ou the info graphic...

Great infographic drawing the distinct and important differences between the OLD ways and the post Panda and Penguin ways. 

Lol Great take on a serious note

 Rather than chasing Google+1s of content, your time is much better spent making great content."

Excellent Post, My Notes:

1. SEO is about more than keywords! Agree
 Hummingbird's ability to handle multi-word queries is setting the stage for semantic web when search engine spiders understand context, nuance and sarcasm. Keywords are important, but the "social vitality" of your content CONFIRMS your keyword-based claims.

2. Bing Doesn't Matter. Agree
When I went to work, I "retired" last week to start my 5th company, I set up my work PC to be all BINGED up. There is enough difference between Google and Bing that I wanted to know what the other guy was thinking (and how). Bing is NOT as fast as Google and they don't understand the content as well, but unimportant they aren't.

3. Google's Hide Of Keywords Kills SEO
No death here, just have to be more intelligent about modeling our content, understanding what (in the content) is creating conversion and doing analysis BEFORE we write to know the most important keywords. If "writers" gets 3x the traffic of "contributors" then use writers.

4. Good inbound links from comments (don't be absurd, Panda helped Google SEE into all of that kind of BS so stop trying to game and create great, highly viral content instead). Comments links, almost without exception, are no follow links. If you drive links to yourself that math will stick out like the SPAM sore thumb it is.

5. Subheads don't matter much (this was new to me and disappointing, I still like subheads for engagement and formatting though).

6. Don't mistake serendipitous conditions for meaningful patterns - this is a general truth and one blown up for +1s. Pages that receive a lot of +1s are also receiving other kinds of benefits, accolades and links. MOZ pointed out that just because two things happen together doesn't mean there is a cause and effect relationship and good idea to remember at all times and in all things Internet marketing.

7. No higher rank from authorship....yet. Not sure my friend Mark Traphagen would agree, but not important enough to get all bent out of shape over in an excellent post.

More on Gplus
https://plus.google.com/102639884404823294558/posts/2iFLkcgSkAT

My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).

"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."

In this article the focus is specifically on rule n.1: Create content with your audience in mind.

Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.

Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."

Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.

Rightful. 7/10

Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641

Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?

Básicamente:

- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo.

- Escribirlas con las mismas palabras, en el mismo orden.

- Escribir en una extensión de 300 palabras aprox.

- Colocar las palabras -etiquetas en:

   - El título del post

   - La dirección URL 

   - Los títulos y subtítulos de los párrafos

   - Los links

   - Por supuesto, el cuerpo general del texto, de arriba a abajo.

Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.

A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad. 

Siempre está bien recordar estos tips de cuando en vez ;)