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Scoop.it!
Many digital marketers make a common error from the outset when planning their content marketing campaigns. 
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Scoop.it!
The foundation of good content is knowing your audience - and what they want to know.
That's why we develop "personas" - descriptions of the people we are creating the content for.
This can be daunting if you haven't done it before. In this Hubspot blog post, Corey Eridon helps you through the proces with 9 questions you need to ask about your possible audience.
Very useful for content creators/curators, not just marketers. Via Liz Wilson
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