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From
mashable
There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements. 
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Social business is imperative for marketers to transform their brands into media companies . . .
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Here's how to use Promoted Tweets, Promoted Accounts and Lead Generation Cards to reach your audience on Twitter.
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Many digital marketers make a common error from the outset when planning their content marketing campaigns.
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Social media profiles: What you need to know to rebrand your business on social media. Learn how make a smooth transition . . .
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(From the article): There are other options from Google that might help your company from within. Google Apps provides employees with Gmail, online calendars, shared documents and more starting at $50 a year per user. These integrate well with some of Google’s other products – particularly AdWords and Analytics – so it might be worth considering. Even if you don’t opt for it, the above tools will help bring your company’s profile to where you want it to be.
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