Latest Social Media News

Robin Good: American Express has just unveiled a series of new partnerships designed to support a number of online curated fashion shopping platforms.

 

The goal for American Express is the one of exposing and promoting the benefits of a shopping experience that takes consumers from inspiration and discovery to purchase and finally to social sharing.

 

These the three new partnerships in place:

 

1) In partnership with The Fancy, American Express has created a first-of-its kind brand channel curated by tastemakers and fashion industry insiders that will feature an offer exclusively for American Express Cardmembers®. American Express will be working with influencers including Prabal Gurung, Susie Lau of Style Bubble, Kelly Framel of The Glamourai, Jane Aldridge of Sea of Shoes, Jenné Lombardo and others to Fancy products that they love and enable shoppers to purchase the merchandise directly from The Fancy.

 

2) American Express has partnered with Harper’s BAZAAR as they prepare to launch ShopBAZAAR, the first true editorial-to-commerce online store. ShopBAZAAR is a breakthrough online store, enabling readers to move from the inspiration of seeing desirable items in the magazine’s pages to effortlessly acquiring them in a fully integrated experience, directed in its entirety by the editors of Harper’s BAZAAR.

 

3) My Lucky is a new platform designed to provide users with the opportunity to Shop, Sticker, Share and Buy seamlessly on myluckyshops.com with American Express. The first-to-market technology created by Lucky magazine allows consumers to socially shop with ease. Lucky’s beloved sticker system, a favorite of magazine readers, helps users categorize and curate their purchases. My Lucky will allow users to digitally sticker the products they love and shop from MyLuckyShops with a layer of editorial curation.

 

 

Official press release: http://www.businesswire.com/news/home/20120914005689/en/American-Express-Ignites-Fashion-E-Commerce-Market-Fashion

 

(Image credit: Thetechnologycafe.com)

Via Robin Good

Robin Good: Boutine is a women cloting and fashion platform allowing you to create custom collections and to earn commissions on the items sold through it.

 

From Techcrunch: "Sourcing items from a variety of indie designers, over half of whom are international, Boutine organizes and presents the pieces in a drag-and-drop interface where women can create looks using tops, bottoms, dresses, handbags, jewelry and other accessories.

 

Of some 300 signups from designers, Boutine curated the selection down to just 75 designers, with help from a team of experts from the fashion industry.

 

...

 

In addition to the mix-and-matching Boutine allows, users can also add their own Instagram photos to their collections (as the outfits or outfit groups are called). This allows them to start with a photo of something they already own, then find other items to match with it.

 

For example, you could find a necklace to complement a date-night dress, or some new jeans to go with a shirt you love. When collections are complete, they can be shared to all the usual places – Facebook, Twitter, Pinterest, or even blogs via embed codes or a WordPress plugin.

 

...

 

According to the site FAQ, Boutine charges a 20% commission on products sold, and Stylists (that’s you) would receive a 10% commission for putting the look together.

 

Boutine collects the total commission and distributes the appropriate amount to the Boutique Owner, meaning the bloggers, stylists, and fashion enthusiast who are the active participants building collections on the site."

(Source: Techcrunch)

 

How it works: https://www.boutine.com/how_it_works

 

Video demo: http://youtu.be/v36ViTDlib0

 

Try it out now: https://www.boutine.com/

 

 

Via Robin Good