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Scoop.it!
MENLO PARK, California (Reuters) - Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been... Via Robin Good 
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Scoop.it!
Panda? Penguin? No. Understanding Google's Vince update – which gave more preference to "big brands" in Google’s search results – is perhaps the most important update that you can understand, to help get your SEO programs on track.
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Google has announced this week that its web search engine is now being driven by a new algorithm, officially known as Hummingbird.
The transition to the new algo took place sometime during August, and it affects approximately 90 percent of worldwide searches.
The Hummingbird algorithm focuses on understanding the meaning of more complex inquiries, according to comments from Google's senior VP of search, Amit Singhal.
Read more: http://www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11O20130926
FAQ on Google Hummingbird: http://searchengineland.com/google-hummingbird-172816
Check whether your web site was positively or negatively affected with Fruition: http://fruition.net/google-penalty-checker-tool/
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