At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?
Via janlgordon
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janlgordon's curator insight,
November 11, 2013 9:37 PM
This piece was written by Andy Capaloff for Curatti Collaboration across multiple skillsets is essential in any advancement, whether in the social sphere or in business. Just as a good curator adds context related to their readership and an observation on the running of a small business can help take it to the next level, so input from people outside of the current thought leadership sphere can catapult conversations to new heights. There are different types of smarts, and just because you may not feel that your writing matches up those involved in innovations that you are drawn to, does not mean that your input, providing a new angle, will not provide an ingredient that nobody even realized was missing. Here are some highlights: Technology and Social Media are branching out into many new forms at a rate few if any can keep up with. Inevitably, natural selection comes into play, ensuring that even some of the best ideas barely see the light of day. There is huge value in “multiple skillsets being employed in any process, with questions being asked by the non-experts or those with complementary skills” There comes a point when a different viewpoint borne of different experiences and knowledge become essential to lift any great idea towards a new, far greater plateau Read more here: [http://bit.ly/1j0oMqv]
Robin Good's curator insight,
September 20, 2013 5:45 AM
One of the most popular strategies utilized by those are new to content curation is to create "lists" of resources, articles or tools that are useful for a particular domain and tribe. In this article by Casudi Di Diego you can find four real-world examples of how crowd-curated lists can be effectively utilized to create value and as a consequence to produce more inbound links, visibility and spontaneous sharing across social media. Educational. Resourceful. 8/10 Full article: http://contentmarketinginstitute.com/2013/09/content-plan-include-numbered-lists/
Olivia Grey's comment,
September 21, 2013 7:54 AM
This post explains very well the need of content plan and how numbering the content can be a help .
Lydia Gracia's curator insight,
February 26, 2014 8:45 AM
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.
Caroline Price's comment,
July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Robin Good's curator insight,
March 10, 2013 1:02 PM
ContentDJ is a commercial web app which allows you to easily monitor your favorite topics via keywords and to share the most relevant ones to your preferred social media channels (Facebook, Twitter and LinkedIN) or to your self-hosted WordPress blog. In addition to these core capabilities, ContentDJ integrates an excellent social media editorial calendar facility which allows you to schedule and organize your postings to different social media according to your preferences, as well as a clean-cut and well orgamized dashboard of stats covering your social media activities. ContentDJ has an excellent user interface making easy and intuitive to set up and configure your account in minutes. The app can notify you via email, according to your preferred scheduled time slots, about new content being available for your review. Pricing starts at $6.75/mo where you get:
P.S.: ContentDJ promises also a Playlist page, a public web page in which you can organize and showcase your best stuff, but it looks like as this feature has yet to be released, or is not part of what you can presently access through the free trial. Key strengths:
Limits:
Review: https://lonelybrand.com/blog/curate-content-more-efficiently-with-content-dj/ Free 14-day trial available. Find out more and try it out now: http://contentdj.com/
Robin Good's comment,
November 12, 2013 9:03 AM
RebelMouse was born to build a social media hub, but it does have strong aggregation, filtering and curation capabilities. SEO-wise it is not a great choice, but also Scoop.it has quite a few limits on this front. <br><br>Rebelmouse doesn't offer all of the extras Scoop.it has, from scheduling, to sharing to an extended number of social networks, to integration with newsletter and to the backend dashboard. <br><br>Scoop.it has also a better, cleaner and more legible format, that better lends itself to more in-depth reading than just browsing titles, images and tweets.
Stan Smith's comment,
November 12, 2013 9:22 AM
While I still use RebelMouse I have disconnected all inbound links because it posts it wacky and I was always having to go back and edit stuff. Now that I post stuff manually with their applet it isn't so bad. I still prefer Scoop.it though.
Terheck's comment,
November 12, 2013 4:12 PM
I use Rebelmouse for a while now, and I like it as a complementary tool to other Social Media tools. You can have a look at it on https://www.rebelmouse.com/Terheck/
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janlgordon's curator insight,
November 12, 2013 12:19 PM
I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this wonderful piece on the launch of Curatti. Jan Gordon: It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.
I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future. Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business. We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together. Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://bit.ly/17sDaI3]
kitty de bruin's curator insight,
October 25, 2013 4:15 AM
co creating, such a nice way to work together
irene's curator insight,
January 10, 2014 9:16 AM
Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.
Global Trends Team's comment,
October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight,
October 19, 2013 3:10 PM
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations.
Matthew Quetton's curator insight,
October 21, 2013 12:25 PM
Insightful article of how you can map and manage the influence within your business ecosystem.
Deb Nystrom, REVELN's curator insight,
July 15, 2013 11:29 AM
As she says, "A great way to illustrate one’s experience." ~ D
Deb Nystrom, REVELN's curator insight,
July 15, 2013 11:36 AM
I'd be remiss if I didn't also Scoop this to my Social Media curation stream at the SMLL - social media at the university, with the video lecturers bio illustrated via this infographic tool. ~ Deb
Alexander Abramov's comment,
March 27, 2013 1:17 AM
Forgot?Want to try Swayy out without having to wait? Go to this secret URL and enter the promotion code thenextweb . The first 300 people to use the code will get access.
Drew Carter's comment,
April 4, 2013 7:51 PM
Coming soon to a link near you. I see Swayy as a tool that will help guide me in how to deliver content. I need all the tools I can get to help me navigate and select the things most relevant to my professional needs.
Robin Good's curator insight,
March 8, 2013 3:52 PM
If you re looking for examples of content curation platforms outside of the popular ones, you may want to give a look to what appears to be the most popular curation platform in Japan: Naver Matome. From what I gather and can see, this is something very similar to Tumblr, providing an intuitive publishing platform supported by easy-to-use features to easily grab, capture, credit and republish most any kind of content or social stream. "Naver Matome is a very simple curation platform that launched back in July of 2009. To date it has accumulated over 41 million users and over 1.2 billion page views per month. The platform is now operated by NHN Japan (perhaps best known as the company behind the Line chat app) after a merger with Naver in November of 2011. On the site, users are able to create pages that bundle images, links, and videos under a topic of their choice, ranging from dieting, to politics, to web services. There are many reasons behind the platform’s sucess including its friendly user interface, the wide genre of topics curated, compatibility with different social networks (especially Twitter), and strong SEO for both Yahoo and Google with 70% of its traffic coming from the two search engines." Source: http://www.startup-dating.com/2013/03/navermatome-curation Check it out: http://matome.naver.jp/
Deb Nystrom, REVELN's curator insight,
January 27, 2013 6:05 PM
An infographic on infographics and trends on visual communication. Very relevant to learning quickly and memorably. ~ Deb |
Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.
A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’
The topic resonated me as well as many others and the responses were swift, including Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).
We don’t feel that Content Shock is something that any of us need to be concerned over.
Let’s not forget that
“As content continues to grow, search keeps pace by constantly improving. “
“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”
And amongst those who stand to gain from the situation are:
“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”
… a statement which is at least partly backed up here by an end user perspective:
“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”
The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”
So is Content Shock real? With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves
Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond