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Scoop.it!
From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing Via Neil Ferree 
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Google Plus impacts search and Google Authorship Sweetens the deal. Learn how it all works in this comprehensive 3 week study that isolates the impact of G+ Via Pedro Da Silva, Neil Ferree
Neil Ferree's curator insight,
April 26, 2013 7:31 PM
Its good when your G+ Post shows up in the organic search results and its double whammy when you WP page and your Plus Post both own a page 1 SERP for a keyword phrase like monetize social media marketing
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Here is a nifty, simple search engine optimization trick that I bet you didn't know. There is actually a way to make sure that the links you post in Google+ are Via Neil Ferree, ABroaderView
Mac SEO Tips - Glenn Bearsky's comment,
June 15, 2013 11:27 PM
Great SEO tip. Just tried it out. Thanks!
Neil Ferree's comment,
June 16, 2013 10:12 AM
I agree Glenn (albeit) a strong headline and a powerful image will usually trigger a lot more opens and clicks which IMO is way more useful than a do-follow link
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Social signals such as tweets, +1's and likes can help you become more visible in search and get your content indexed quickly. In this way, social activity can increase organic search traffic to your site. Via Neil Ferree
Neil Ferree's curator insight,
April 9, 2013 2:59 PM
My formula for tracking metrics is not so much the coiunt rather how the social signals → social shares → engagements → relationship to a qualified interesterd prospective customer
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Didier Daglinckx's comment,
June 12, 2013 3:19 AM
What makes it better than the other similar sites ?
Robin Good's comment,
June 12, 2013 4:22 AM
I think it offers an alternative way of presenting info, and it gives you a lot of options to actually showcase data about who you are. Pressfolios is another good one in this direction.
Robin Martin's curator insight,
December 2, 2013 2:42 PM
Robin, now I've got tons of work to do but these tools will make it much easier! Thank you!! |
Scoop.it!
Search engine optimization may have gone through a transformation over the past few years with the arrival of Google Plus. This is now all about Social SEO. Via Neil Ferree
Neil Ferree's curator insight,
May 2, 2013 1:27 PM
Social Shares is the New SEO and after you view a few of Martin's videos you'll see why Google+ and Social SEO go hand in hand 
Trent Blizzard's curator insight,
May 16, 2013 4:35 PM
A pretty lengthy article about Google+ and SEO
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Neil Ferree's curator insight,
April 25, 2013 10:28 AM
PearlTrees is sorta kinda like Scoop.it only different. They just hit the 1 Million contibutor marker and that ain't too bad. I like to create a custom Bit.ly for my main Pearls like this http://bit.ly/CMStrategyPearlTree2013
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G+ Page Rank There's been a lot of talk lately about the page rank of G+ profiles and if it is ranking signal. Since Page Rank for web pages is at the core of the Google algorithm it is probably safe to assume that it also plays a ... Via Neil Ferree
Neil Ferree's curator insight,
April 9, 2013 3:40 PM
Backlinks to your Blog need to be Earned by Doing the Heavy Lifting then your social shares will come to pass
Mac SEO Tips - Glenn Bearsky's comment,
June 15, 2013 11:35 PM
Beyond Google+ and other social media sites internal ranking of profiles - it's also smart to selectively build your own EXTERNAL links to your profiles at Twitter, LinkedIn, Pinterest, FriendFeed, Tumblr, YouTube, etc. If content deserves promotion - so does WHO is creating and publishing it as well.
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Content Marketing is a skill set every online marketer should have in 2013. There is mounting evidence social signals are beginning to influence the SERPs Via Neil Ferree
Neil Ferree's curator insight,
March 30, 2013 10:11 PM
You are the Brand so you want your http://bit.ly/RichSnippet to show up in the SERPs
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The purpose of this video is to answer the question;
IS SOCIAL SHARES THE NEW SEO?
Since the answer is YES you need ask? what do I need to know?what do I need to do about it?
The Name of the Game is Get in the Game!
To get in the game, you need to become part of the conversation. If you're a dog lover, you don't want to be marketing to cat people, so being in the right conversation matters.
DiY Content Marketing on SlideShares
Once you've tagged the right monitoring signals you need package your marketing message using social various sharing tool + apps so you can syndicate your content (message) to your top socials and become part of the conversation.
Social Signals → Social Shares → Social Engagements → Relationship → Customer Via Neil Ferree
Neil Ferree's comment,
May 1, 2013 3:31 PM
Thanks for the mention Adam • amazing how many smart business owners have not embraced social content marketing to the extent they should have by now?
Adam Donkus's comment,
May 1, 2013 3:38 PM
It is gaining. As all of the search engines continue to use social media footprints as a major factor for rankings, it should pick up steam.
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You can't Manage it • if you don't Measure it
Setting up Conversion Goals in GA is Step #1
Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install
[Note] you must be signed in to G+ for these javascripts to work!
Here's how to be the data person, get clear what social media is worth the time. ~ Deb