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Rescooped by Gerrit Bes from SEO and Social Media Marketing
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Social Media vs. SEO: Which is Better?

Social Media vs. SEO: Which is Better? | Latest Social Media News | Scoop.it

Social media vs. SEO, which one do you think is better?

 

The answer, of course, is: Both!

 

Let’s look at a few aspects of social media and SEO and how they work together and, unfortunately, sometimes against each other:

http://www.business2community.com/seo/social-media-vs-seo-which-is-better-01280575


Via Rankings.io, Antonino Militello
Rankings.io's curator insight, July 28, 2015 11:42 AM

It’s important to ask: With limited resources, what’s more important—SEO or social mediaThe answer, of course, is: Both!

Marco Favero's curator insight, July 29, 2015 4:29 AM

aggiungere la vostra comprensione ...

Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Latest Social Media News | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.

Via janlgordon
Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

Rescooped by Gerrit Bes from Social Media (network, technology, blog, community, virtual reality, etc...)
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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Latest Social Media News | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

 

This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website


Via Lauren Moss, roberto toppi
Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

Rescooped by Gerrit Bes from Google Plus and Social SEO
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Pearltrees

Pearltrees | Latest Social Media News | Scoop.it
Pearltrees lets you have all your interests at your fingertips all the time

Via Neil Ferree
Neil Ferree's curator insight, April 25, 2013 10:28 AM

PearlTrees is sorta kinda like Scoop.it only different. They just hit the 1 Million contibutor marker and that ain't too bad. I like to create a custom Bit.ly for my main Pearls like this http://bit.ly/CMStrategyPearlTree2013

Rescooped by Gerrit Bes from Inspiring Social Media
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Adding Open Graph Tags to Your Header for Social Media Optimization

Adding Open Graph Tags to Your Header for Social Media Optimization | Latest Social Media News | Scoop.it
Blog post at Inspire to Thrive : Open Graph Tags For Your Blog Open graph tags are a blogger's best defense. Social media optimization has become paramount to the success o[..]

Via Lisa Sicard
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Rescooped by Gerrit Bes from ten Hagen on Social Media
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#Hacker posts #Facebook bug report on #Zuckerberg’s wall

#Hacker posts #Facebook bug report on #Zuckerberg’s wall | Latest Social Media News | Scoop.it
A Palestinian information system expert says he was forced to post a bug report on Mark Zuckerberg’s Facebook page after the social network’s security team failed to recognize that a critical vulnerability he found allows anyone to post on...

Via Laurens ten Hagen
Laurens ten Hagen's curator insight, August 18, 2013 2:08 PM

Nice #Security Mark...;-) #NSA

Rescooped by Gerrit Bes from Internet Marketing Strategy 2.0
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Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats

Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats | Latest Social Media News | Scoop.it
Traffic from Google to digital publishers dropped 30% over the past eight months.

Via Robin Good
Robin Good's curator insight, May 3, 2013 6:22 AM



If you keep investing time on optimizig your site for Google, or investing in link building efforts of all kinds I suggest you give a good read to this article.


Wriiten by Awini Anburajan on Buzzfeed: "Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013...


...While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.


BuzzFeed tracked traffic referrals to over 200 publishers in the BuzzFeed Network, a group of sites that carry BuzzFeed's tracking code and include the Huffington Post, Daily Mail, NewsweekDailyBeast, Time, Sports Illustrated, Us Weekly, and Rolling Stone. Collectively the sites represent an audience of more than 300 million people globally.

Of the three major search engines — Google, Yahoo and Bing — only Yahoo saw growth in this period.

While Yahoo grew search traffic in this period, it sent 21M referrals to publishers in March, less than half of the 48M referrals sent by Google. Traffic from Bing dropped 12%.
"


And check this: "In March, Facebook sent 1.5x more traffic than Google, the greatest difference we've ever measured between the platforms. At the same time, we've watched traffic from other social platforms — Twitter and Pinterest -—continue to grow an audience and drive traffic traffic to publishers."


Are you ready for this?



Insightful. Informative. Must-read. 8/10


Full article: http://www.buzzfeed.com/aswini/where-did-all-the-search-traffic-go





Joe Wise's curator insight, May 13, 2013 9:15 PM

Need an SEO guru to verify or dismantle this argument... anyone?

Richard Stadler's curator insight, May 15, 2013 4:33 AM

Yet another scare story