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Social Patient: Social Media Tips for Healthcare - Scenttrail

Social Patient: Social Media Tips for Healthcare - Scenttrail | Latest Social Media News | Scoop.it
From www.scenttrail.com - May 28, 2015 3:34 AM

Note: May 27th, 2015
I wrote this post at the end of 2012. I was frustrated. My doctors, hospitals and healthcare providers don’t understand “social me”. Convinced recognizing my links, likes and loves in social media is an important part of helping me feel better I wrote Martin’s Hug for Healthcare – the 1,000 word rant. 

Today heard HOPE from my friend Janet Kennedy, founder of http://www.GetSocialHealth.com . Janet told me about the Mayo Clinic's upcoming social media summit. There is hope in the universe. 


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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | Latest Social Media News | Scoop.it
January 15, 2014 6:50 AM

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


Via Martin (Marty) Smith, John van den Brink, Lisa Sicard
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malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content
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Social Media Is For Kids

Social Media Is For Kids | Latest Social Media News | Scoop.it
From e-learning-teleformacion.blogspot.com.es - August 20, 2013 7:17 AM

e-learning, conocimiento en red y web colectiva

Marty - Why Social Media Is For Kids

Social Media reaches the gold of brand marketing, the 18 to 40 age group. This is the mythic territory because brand preferences aren't set. I doubt the value of such static thinking in a world as dynamic as ours, but urban marketing legend dies very hard. 

The idea is that by 40 your brand preferences are set and you are going to buy the cars, food and clothes you've been buying. I'm on the north side of 50 and my "brand preferences" are hardly "set". 

Perhaps I am exception that makes the rule, but maybe the rule needs a review in a social time. In any case, the heavy users of #SMM are kids :). 

This infographic does lend some credibility to the idea that enterprise social media is where the real ROI lives. As this generation ages companies would be well advised to use social media in new ways since their employees are already there. 

Everything from recruitment to project management can get better with social media marketing.  


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Twitter Rocks TV: Partnership with Fox, ESPN [Good News, Bad News]

Twitter Rocks TV: Partnership with Fox, ESPN [Good News, Bad News] | Latest Social Media News | Scoop.it
From www.latimes.com - May 15, 2013 5:12 AM
Los Angeles Times
Fox, Twitter team up to promote TV shows, sell ads
Los Angeles Times
On Tuesday, ESPN and Twitter plan to announce they are expanding their partnership.

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Martin (Marty) Smith's curator insight, May 14, 2013 6:37 AM

Live Events & Social Media
Love this quote:

"Social media is a fantastic complement to compelling, live television content," said Toby Byrne, president of advertising for Fox Broadcasting Co. "Not only is it a great marketing tool for us ... [it also] opens up additional ways for us to connect brands with our audience."

Duh! This new partnership is a victory and a defeat. Victory because it signals brands are getting social media. Defeat because the new partnership seeks to make social media just another push network.

Let's hope people smart enough to realize social media can rock live events also understand "live event" means there are threads that should be followed instead of simply pushing more disconnected ads at us.
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5 Quick Tests To Know If Your Company Is A Social Media Failure via Scenttrail

5 Quick Tests To Know If Your Company Is A Social Media Failure via Scenttrail | Latest Social Media News | Scoop.it
February 9, 2014 3:54 AM

Becoming A Social Business - 5 Quick Tess
If your answer is NO to any 2 of these questions your company is failing to become a "social business". Good news is fix is easy, just be able to say YES to all five:

Twitter - Do you FOLLOW at least 50% Of Your Followers (and do so with some presence and reasoning)?

Twitter - Do you respond to @YOU comments in hours or less?

GPlus - Are YOU and YOUR COMPANY on GPlus?

Pinterest - Are you anticipating the visual marketing revolution by PINNING?

Facebook - Have you held at least one Facebook contest and/or responded to and allowed customers to post on your Facebook wall?

YouTube - Do you have a YouTube Channel and are you posting there at least weekly?

We are past the time when merely having a Twitter button meant anything. Your business must USE and be PRESENT on these tools or your social buttons create powerful "Don't Get It" dissonance.

What other "social tests" can you think of? Marty


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4 BHAGs For Better Social Media

4 BHAGs For Better Social Media | Latest Social Media News | Scoop.it
From smallbiztrends.com - September 21, 2013 5:11 AM
Small Business Trends
4 Big Hairy Audacious Goals For Better Social Media
Small Business Trends
Social media can be an important tool for small businesses and a way to spread their message about their products and services.

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Martin (Marty) Smith's curator insight, September 21, 2013 2:16 AM

Solid advice that won't be new to many, but never a bad idea to remind ourselves to dream big and so so in social media.

Take the Time to Build a NetworkLook for Ways to Make a DifferenceShine a Light On OthersBe More Social, Have Conversations
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Save The World Marketing Is Here!

From www.slideshare.net - May 20, 2013 9:31 PM

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 


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Yu Ji's curator insight, May 21, 2013 6:37 AM

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.
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Why A 'Social Media Command Center' Is In Your Future [Infographic]

Why A 'Social Media Command Center' Is In Your Future [Infographic] | Latest Social Media News | Scoop.it
From beingyourbrand.com - April 19, 2013 3:43 AM

Will we all have Social Media Command Centers soon? A: Yes


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Martin (Marty) Smith's curator insight, April 18, 2013 2:33 PM

Social Media Command Center Is In Your Future

First "social media command center" I saw was at Edelman (http://www.slideshare.net/EdelmanDigital/edelmans-social-intelligence-command-center-sicc ). The first person I heard mentions real time social arbitrage was David Meerman Scott. 

David’s books including NewsJacking and New Rules of Marketing and PR are must reads since our slouch toward real time is picking up speed and momentum. Real Time will be where the social money is really made and you need a "command center" to parse real time ORM feeds (Online Reputation Management) into proactive connections and sales. 

This is a great infographic about what your Social Media Command Center may look like in our not too distant Internet marketing future.  
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