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Scoop.it!
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates.... Via janlgordon 
Scoop.it!
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the... Via janlgordon
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer. 
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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Scoop.it!
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the Via janlgordon
janlgordon's curator insight,
December 26, 2013 3:31 PM
This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business. Here are some highlights; The Promise of 2013 was fulfilled: "2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force". This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations". "The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are: Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple. Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!. Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond Read full article here: [http://bit.ly/1fKs29i] Image: Newslettercartoon.com |
Social Content Marketing is no longer an Option.
Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought?
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?