Not all content types work the same.
Some, like those mammoth, 3-4k words long blog posts or ultimate guides are ideal for attracting traffic. Memes, cartoons or other visuals get shared a lot. Influencer roundups, interviews or webinars are great when you’re trying to increase brand awareness.
But if you want your readers to perform specific actions, you need these content types....
Via Jeff Domansky
Find out what content types to publish if you want readers to start converting on the site. Here's what converts.
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When you are writing content to share on social media, you really should write the posts with a specific action in mind. Here are some good tips on which content works best when you have a specific purpose. Spending a little time thinking about what action you want your readers to take will increase your engagement and allow you to get your message out there and accomplish your goals.