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Curated by Gerrit Bes
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Rescooped by Gerrit Bes from Curation, Social Business and Beyond
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What Data Can’t Do - for one Thing, it Can't Measure Social Context

What Data Can’t Do - for one Thing, it Can't Measure Social Context | Latest Social Media News | Scoop.it
Data can’t account for everything in our experience, nor serve as the only guide for our thinking, planning and decision-making.

Via janlgordon
janlgordon's comment, February 27, 2013 6:18 PM
Well put Neil Wilkins, I'm in total agreement!!
janlgordon's comment, February 27, 2013 6:19 PM
Thank you Stephen Dale, adding context through narrative is a skill all by itself. Thanks for your comment....
Ignasi Alcalde's curator insight, April 19, 2013 7:12 AM

Los límites de los datos.

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We Need More Insights, Not More Data

We Need More Insights, Not More Data | Latest Social Media News | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon
William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.