These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
Via janlgordon
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janlgordon's curator insight,
January 26, 2013 3:46 PM
This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone. Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw Here is what the report covers:
**Draws on research from four sources: **a global consumer behavior survey (10,000 online consumers), a **global executive survey (600 business executives), **industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics. Here are a few highlights that caught my attention: **See opportunity in consumer behavior change **Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016 **One of the key insights that Accenture brings as a result of some of its latest research is, **you have to look beyond the ‘who’ and the ‘where’ of what is
Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read article and see infograph [bit.ly/WsB6Vwhic]
Stephane Bilodeau's curator insight,
January 27, 2013 8:54 AM
Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.
A growing opportunity By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016. |
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014