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Los usuarios de smartphones son importantes para la mercadotecnia

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.

The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.

Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)

**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.

**87% of marketers in the US use video for content marketing

**Two of the biggest social networks aim to dominate the video sharing scene

*Facebook and mobile video

*Vine and Twitter

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

See article and infographic here: [

¡La guerra del video ha comenzado! 

This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know.

Here are some highlights:

"Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.

Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps.

Here are four usage trends developers and publishers should consider:

1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps.

2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks.

3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience.

4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way.

Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond

Read full article here: http://read.bi/13UouwP