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4 BHAGs For Better Social Media

4 BHAGs For Better Social Media | Latest Social Media News | Scoop.it
Small Business Trends
4 Big Hairy Audacious Goals For Better Social Media
Small Business Trends
Social media can be an important tool for small businesses and a way to spread their message about their products and services.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, September 21, 2013 2:16 AM

Solid advice that won't be new to many, but never a bad idea to remind ourselves to dream big and so so in social media.

Take the Time to Build a NetworkLook for Ways to Make a DifferenceShine a Light On OthersBe More Social, Have Conversations
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Social Media's ROI Magic: How To Use SMM As A TACTIC

Social Media's ROI Magic: How To Use SMM As A TACTIC | Latest Social Media News | Scoop.it

This post shares how to use social media follower numbers to calculate marketing response. I created a model to determine if we have enough social support to achieve our BIG #curecancer goals on launch of CureCancerStarter.org (http://www.curecancerstarter.org) in October.

We will come up short, so PLEASE join our Cure Cancer Buzz Team and help beat the "cure cancer drum" in October.
http://storyofcancer.org/cure-cancer-buzz-team/

Thanks, Marty

BTW, I shared my "cheat sheet" on a Google Doc here
https://docs.google.com/spreadsheet/ccc?key=0AkeG3a8zValDdEtZQ08xeDU1STk5VUFfeGpvUldhYXc&usp=sharing


Via Martin (Marty) Smith
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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Latest Social Media News | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.

Via janlgordon
Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

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What's Behind the Social Media Mind of Anthony Weiner?

Freedom of expression is America’s favorite freedom, by a wide margin. But you would think someone running for a political office would know there are limits to that freedom.

Via DashBurst
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Social Media Is For Kids

Social Media Is For Kids | Latest Social Media News | Scoop.it

e-learning, conocimiento en red y web colectiva

Marty - Why Social Media Is For Kids

Social Media reaches the gold of brand marketing, the 18 to 40 age group. This is the mythic territory because brand preferences aren't set. I doubt the value of such static thinking in a world as dynamic as ours, but urban marketing legend dies very hard. 

The idea is that by 40 your brand preferences are set and you are going to buy the cars, food and clothes you've been buying. I'm on the north side of 50 and my "brand preferences" are hardly "set". 

Perhaps I am exception that makes the rule, but maybe the rule needs a review in a social time. In any case, the heavy users of #SMM are kids :). 

This infographic does lend some credibility to the idea that enterprise social media is where the real ROI lives. As this generation ages companies would be well advised to use social media in new ways since their employees are already there. 

Everything from recruitment to project management can get better with social media marketing.  


Via ThePinkSalmon, Martin (Marty) Smith
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Social Media Usage Amongst Older Generations Triples, According to Pew

Social Media Usage Amongst Older Generations Triples, According to Pew | Latest Social Media News | Scoop.it
The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center.

Via Gust MEES
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Amazon's Social Rebirth ScentTrail Marketing

Amazon's Social Rebirth ScentTrail Marketing | Latest Social Media News | Scoop.it

Amazon's New Social Relevance
Amazon was late to social media and they paid a price for being tardy. Almost 90% of Amazon's pages have been eliminated from Google's index post Panda and Penguin.

Granted we would all like to be left so "high and dry" since Amazon still has 127M pages in Google, but, as this linked post describes, Amazon is embracing social media marketing now with new tools such as Amazon collections and a social share widget that is approaching ubiquity.

If Amazon can learn new social shopping tricks so too can your website. The key idea is even a website that was slouching toward having a billion pages in Google must play for social relevance now as so should we all.  

 

Related

Amazon's Collections on Scoopit
http://sco.lt/7eE6Tp ;

 

Amazon's Social Rebirth on ScentTrail Marketing
http://scenttrail.blogspot.com/2013/08/amazons-social-rebirth.html  ;


Via Martin (Marty) Smith
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How Teachers Can Stop Being Scared Of Twitter

How Teachers Can Stop Being Scared Of Twitter | Latest Social Media News | Scoop.it
Twitter is more than a simple messaging platform. It's a conversation about your passions and it's easy to get completed addicted. That's a good thing.

Via Gust MEES
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#StoryTelling with #Twitter: RMIT CSIT Taster (with images, tweets)

During July 2013, high school students were invited to a week long event at RMIT Computer Science and Information Technology department. Their challenge was to visit the ACMI Hollywood Costume expo and author a movie. It was a chance to experience work and life in a tertiary institution.

 


Via Gust MEES
Gust MEES's curator insight, July 29, 2013 6:04 PM

 

This example shows an excellent way to create Story-Telling by using Twitter and Storify ===> BEST-PracTICE!!!

 

Gust MEES's curator insight, July 29, 2013 6:07 PM

 

This example shows an excellent way to create Story-Telling by using Twitter and Storify ===> BEST-PracTICE!!!

 

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Dominate Page 1 Search Results using Social SEO

Dominate Page 1 Search Results using Social SEO | Latest Social Media News | Scoop.it
How to Dominate Page 1 Search Results using Social SEO and Social SEM to get Multiple Page 1 Rankings on Google to increase your social media traffic

Via Neil Ferree
Neil Ferree's curator insight, July 27, 2013 8:08 PM

What does it look like to Dominate Page 1 search results? Would you need 3 ranked pages or is 5 the right number? Either way, having more than 1 SERP for Google query is OK

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Buffer Adds Custom Social Media Scheduling

Buffer Adds Custom Social Media Scheduling | Latest Social Media News | Scoop.it
Buffer has added "Custom Scheduling" to the toolbox. Now, whenever you set up a new link to be shared via Buffer, you have the option to schedule a specific date and time for that post.

Via Jessica Kelly, Socially Good
Socially Good 's curator insight, July 25, 2013 9:08 AM

I use Hootsuite, but this could tempt me back to Buffer! 

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Guest post: Social Media - When sharing is too daring

Guest post: Social Media - When sharing is too daring | Latest Social Media News | Scoop.it
The following is a guest post by Karen Clark. Her bio is at the end of the article. Social media platforms have this incredible way of connecting people the world over. Families and friends get a v...
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5 great articles you may have missed (July 15-21 2013)

5 great articles you may have missed (July 15-21 2013) | Latest Social Media News | Scoop.it
Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for July 15-21, 2013: The Seven Habits of Highly Effective Google Plussers b...
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Storify acquired by Livefyre (with images, tweets)

The Storify product and team have joined Livefyre to enhance both services' offerings.

Via Gust MEES
Gust MEES's curator insight, September 12, 2013 9:39 AM

 

This remains true today. We still firmly believe that social media is changing not only the news but fundamentally how media works everywhere, and we've seen this reflected in the stories that more than 850,000 Storify users have created so far.


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Social Media Around the World: A Complete Infographic Guide

Social Media Around the World: A Complete Infographic Guide | Latest Social Media News | Scoop.it

The world of social media is increasing and has a powerful role to play in the future.

In 2012, more than 63% of online users visited more number of social media websites than any other types, and that number is expected to continue going up through 2013.

View this infographic to find more statistics about online behavior and the use of Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram across the globe...


Via Lauren Moss, Antonios Bouris
Angie Mc's curator insight, January 26, 2014 10:13 AM

Making friends worldwide is one of the best parts of participating in social media.  I especially love how Twitter makes it easy to connect across time zones.

Lydia Gracia's curator insight, February 14, 2014 5:20 AM

La Guia completa del Social Media en el Mundo

Professor Jill Jameson's curator insight, March 4, 2014 10:52 AM

Astonishing figures! 

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Internet Marketing and Social Media Training By Meirc Dubai

Internet Marketing and Social Media Training By Meirc Dubai | Latest Social Media News | Scoop.it
Internet Marketing and Social Media. Training Course By Meirc Dubai Program Objectives: By the end of the program, participants will be able to: Reach their buyers directly, establishing a personal...

Via Rami Kantari
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#Hacker posts #Facebook bug report on #Zuckerberg’s wall

#Hacker posts #Facebook bug report on #Zuckerberg’s wall | Latest Social Media News | Scoop.it
A Palestinian information system expert says he was forced to post a bug report on Mark Zuckerberg’s Facebook page after the social network’s security team failed to recognize that a critical vulnerability he found allows anyone to post on...

Via Laurens ten Hagen
Laurens ten Hagen's curator insight, August 18, 2013 2:08 PM

Nice #Security Mark...;-) #NSA

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Twitter Buys Startup Marakana to Power 'Twitter University'

Twitter Buys Startup Marakana to Power 'Twitter University' | Latest Social Media News | Scoop.it
Twitter has bought Marakana, an open-source trainer, and announced Twitter University.

Via Gust MEES
Gust MEES's curator insight, August 13, 2013 6:17 PM

 

Looks very interesting...

 

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The URL Shorteners that will get you the Most (or Least) ReTweets | Dan Zarrella

The URL Shorteners that will get you the Most (or Least) ReTweets | Dan Zarrella | Latest Social Media News | Scoop.it
We know that most ReTweets contain a link, but there are hundreds of different URL shortening services available to help you save space with that link. I

Via Kimberly Castleberry, Lisa Sicard
Kimberly Castleberry's curator insight, August 4, 2013 10:01 PM

There's some interesting data that points out that it actually DOES matter which URL shortener you use if you wante retweeted on twitter. Fascinating stuff. 

Ileane Smith's comment, August 5, 2013 8:49 AM
I wonder if he updated this info because goo.gl isn't included.
Kimberly Castleberry's comment, August 5, 2013 8:19 PM
I noticed that as well Ileane and I'm not sure why. Would be interesting to know.
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Is Your Private Information Safe on Social Media? [Infographic]

Is Your Private Information Safe on Social Media? [Infographic] | Latest Social Media News | Scoop.it
An infographic detailing which states have the most identity fraud complaints, the most popular strategies used, and some ways to protect yourself.

Via Gust MEES
Gust MEES's curator insight, August 5, 2013 8:54 AM

 

Learn more:

 

http://www.scoop.it/t/securite-pc-et-internet/?tag=Privacy

 

Gust MEES's curator insight, August 5, 2013 8:55 AM

 

Learn more:

 

http://www.scoop.it/t/securite-pc-et-internet/?tag=Privacy

 

TheSoulfulEMU's curator insight, September 24, 2013 10:17 AM

"Eye-Brow raising Stats & Facts to Wake up & Protect your Privacy, & Stay Safe Online"

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Yahoo Has Acquired Rockmelt, Apps To Shut Down On August 31st

Yahoo Has Acquired Rockmelt, Apps To Shut Down On August 31st | Latest Social Media News | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Via Gust MEES
Gust MEES's curator insight, August 2, 2013 1:25 PM

 

One more...

 

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17 Best Social Media Groups on LinkedIn

17 Best Social Media Groups on LinkedIn | Latest Social Media News | Scoop.it
LinkedIn Groups are a great place for like-minded professionals with similar interests to share and discover new content, ask questions, post and find jobs, make new business contacts, and more.

Via Steven Hughes
Samuel Pustea's comment, July 30, 2013 10:16 AM
I have found that LinkedIn groups one of the best around on the Internet to engage with.
Samuel Pustea's comment, July 30, 2013 10:17 AM
I try to at least get on them at least 2 - 3 times a week.
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Pinterest Get a Little More Personal With New 'Edit Home Feed' Feature

Pinterest Get a Little More Personal With New 'Edit Home Feed' Feature | Latest Social Media News | Scoop.it
Pinterest wants to make the site more engaging and interesting for you, so in the next few weeks it will be trying out new ways to help you see more of the pins you like, and fewer of those you don't.

Via DashBurst
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Curated Visual Storytelling with Brickflow

Curated Visual Storytelling with Brickflow | Latest Social Media News | Scoop.it

"Create curated social media slideshows in seconds with Brickflow."


Via Robin Good
Anabela Santos's comment, September 2, 2013 4:29 PM
Thanks! Have to try :)
Anabela Santos's comment, September 2, 2013 4:29 PM
Thanks! Have to try :)
Randy Bauer's curator insight, September 14, 2013 7:03 PM

See my Brickflow example here:

http://rbauerpt.blogspot.com/2013/08/start-lean-fitness.html

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20 Facebook Business Page Tips

20 Facebook Business Page Tips | Latest Social Media News | Scoop.it
While Facebook has a ton of critics, no one can deny the numbers and power of the social networking giant. A Facebook business page remains a must for a business of any size.

Via Steven Hughes
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