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I've been reading a lot about the Google Author programme and AuthorRank this week, so I curated a post covering

*why content creators need to set up their profile

*and how to do it. 

In a nutshell, not only does it make you stand out in search results, but it seems that Google is going to take authorship increasngly into account in search results.

It's not difficult to set up, especually if you have a one-person blog. There are loads of tutorial around to help even for more complex blogs and websites.

If you create any kind of content, I recommend you do it if you haven't already done so. 

Read my post here http://lizwilson.me/content-creators-heres-why-you-need-to-be-a-google-author/

Free curation tools and resources explained and reviewed...

Part 2 of my introductory-level guide to curation for marketers.

How can organisations create enough authentic, relevant and helpful content?

Marcus Sheridan has an answer: educate all employees to become content marketers. Yes! Employees can write and blog! Why ever not?

Marcus "The Sales Lion" has proved it in a number of companies. Here he tells "how".

This is gold dust for larger organisations struggling to produce content. And it could be adapted for smaller companies too.

Here are 3 of Marcus's steps:

*Have a CCO - Chief Content Officer

*Educate management

*Regularly share content marketing "victories"

Read the full post http://www.thesaleslion.com/steps-turning-large-companies-content-marketing-blogging-machines/ ;

Curation was the word on marketers’ lips earlier this year. This report from Altimeter in March confirmed “Curation is taking over the digital content scene.”

In recent weeks that’s given way to “visual content” as the trending topic. As CMO.com said in August: “Two years ago, marketers were spreading the maxim that “content is king,” but now, it seems, “a picture really is worth a thousand words”.

So now the question is how to bring curation and visual content together in ways that attract your target audience and achieve your measurable goals.

Here are 4 examples of successful visual curation anfd tips on how to go about it.

Read here 

http://lizwilson.me/bring-together-the-2-big-trends-of-2012-curation-visuals/